This week’s musings, reflections and observations about travel affiliate marketing… 1. I think IMShopping’s major conclusion from their recent survey on online consumer buying sentiments that almost 80% of all U.S. adult online shoppers who have purchase items on line in the last 6 months miss the personalized service they receive from bricks & mortar […]
Monthly Archives: August 2009
Epoque Hotels Offers Value to Travelers and Travel Affiliates
August 26, 2009 – 1:46 pm
When it comes to travel suppliers that provide exceptional value and benefits to both travelers and travel affiliates, Epoque Hotels arguably ranks among the crème de la crème in this category. There’s no question that Epoque has caught the eye of the discriminating traveler. Starting out with 30 properties in 2002, today Epoque Hotels offers […]
Things I Think I Think – August 24, 2009
August 24, 2009 – 12:07 pm
This week’s musings, reflections and observations about travel affiliate marketing… 1. I think that Jet Blue’s abrupt halt of their ‘All You Can Jet’ travel pass promotion some 2 days earlier than originally planned underscores my observation noted in last week’s column that this was a brilliant approach to “…stimulating consumer demand in the face […]
Labor Day Weekend Travel Deals Spell Opportunities for Travel Affiliates
August 21, 2009 – 2:19 pm
Orbitz Insider Index notes that travel suppliers are offering deep discounts for the upcoming Labor Day weekend – this translates into big opportunities for travelers and travel affiliates alike. Traditionally, holiday weekends are a time when airlines, hotels, cruise lines, tour operators and other travel suppliers are able to mark-up their products at a premium. […]
HostelWorld Launches New B&B Site – Travel Affiliates Left-Out?
August 20, 2009 – 2:45 pm
HostelWorld has launched a new site focused on the B&B segment; however, unlike the parent company, the new site currently isn’t set-up to distribute through travel affiliates. The new B&B aggregator, BedandBreakfastworld.com, joins the other travel-related brands in Hostelworld’s growing portfolio: hostels.com, boo.com and trav.com. In the press release announcing the launch of the company, […]
Incredible Travel Affiliate Opportunity with Incredible Adventures
August 19, 2009 – 10:12 am
Travel affiliates have the opportunity to partner with a host of tour operators that provide travel products and experiences that literally range from the simple to the sublime. When thinking about the latter category from the perspective of one-off travel experiences, adventure travel might well represent the category’s apogee. Assuming this is true, then the […]
Things I Think I Think – August 17, 2009
August 17, 2009 – 3:37 pm
This week’s musings, reflections and observations about travel affiliate marketing… 1. I think travel affiliates should pounce on JetBlue’s ‘All You Can Jet’ travel pass promotion, as it provides a great opportunity to increase their sales on this travel affiliate-friendly carrier. The core elements of the program are rather simple: For $599, travelers can fly […]
Rising Positive Travel Consumer Intentions Spell Good News for Travel Affiliates
August 14, 2009 – 9:44 am
According to the latest travelhorizons survey, consumers’ travel intentions are on the upswing; this suggests business should pick-up for travel affiliates and other players in the travel industry value chain. travelhorizons is a quarterly survey of the travel intentions of American consumers that are screened through “the lenses of emerging economic, social and political developments.” […]
Swingers Website and Caribbean All-Inclusive Partnership – the Next New Travel Affiliate Niche?
August 13, 2009 – 7:07 pm
LoveVoodoo.com, a leading adult dating and swingers’ community site, and one of the top Caribbean resorts, SuperClubs’ Hedonism II, have teamed-up to offer 4 unique themed events at the über all-inclusive in 2010. Could this partnership result in a new travel affiliate micro-niche? The travel industry has long been renowned for providing the context for […]
New iPerceptions Hospitality Report Provides Travel Affiliates with Actionable Intelligence
August 12, 2009 – 10:03 am
If you are a travel affiliate that specializes in marketing hotels and resorts, according to iPerceptions, you’re missing-out on a lot of potential bookings. In its just-released Hospitality Industry Report Q2 2009, iPerceptions says that hotel/resort focused websites miss sizeable opportunities to convert ‘lookers’ into ‘bookers’, as on average, while on a hospitality related website, […]