Travel affiliates have lots of opportunities to ‘score’ by selling package tours; Virgin Vacations, together with official NFL events packager NFL On Location, have joined the fray by offering travel affiliates a niche revenue-producing opportunity. As every football addict knows, the NFL plays one game annually in Europe, and this year’s contest is slated for […]
Monthly Archives: September 2009
Is There a Profit Opportunity for Travel Affiliates With British Airways’ New Business-Class Only Service?
September 29, 2009 – 1:44 pm
British Airways’ expects its new long-haul business-class service between London-New York to be profitable…should travel affiliates assume the same? That’s a question that many airline travel affiliates on either side of ‘The Pond’ are asking today as British Airways (BA) operated the inaugural flight of its controversial premium service. BA’s twice daily service (except Saturdays) […]
Things I Think I Think – September 28, 2009
September 28, 2009 – 12:29 pm
This week’s musings, reflections and observations about travel affiliate marketing… 1. I think travel affiliates and travel suppliers might find Ad-ology Research’s recent survey conclusion that the majority of Americans are making their travel plans offline a bit disconcerting. Ad-ology Research conducts research and provides forecasts, analysis and insights to some 2,000 advertising agencies, media […]
Is Your Travel Affiliate Website Performing as Well as Other Online Travel Sites?
September 25, 2009 – 10:34 am
PhoCusWright and Compete suggest travel supplier and other online travel sites are bucking the broader travel industry downturn, but can travel affiliates claim the same? According to the just published Online Traffic and Conversion Report, a new study conducted by PhoCusWright (PCW) in partnership with Compete Inc., transactional website monthly traffic and conversion rates are […]
Long Road of Recovery Ahead for Beleaguered Hotel Industry
September 24, 2009 – 3:16 pm
Based on the initial newsfeeds coming out of the 2009 Lodging Conference, for the beleaguered hotel industry – and travel affiliate marketers that sell hotels and resorts – the lodging industry’s recovery won’t come any time soon. The Lodging Conference, considered by many to be the premier hospitality industry event that draws the top ‘hotel […]
Travel Affiliates Should Fast-Track to World Travel Mart
September 23, 2009 – 11:05 am
If you’re like most travel affiliates, you’re very selective about which travel conferences, events and trade shows to attend; in our view, World Travel Mart should be at the top of your list. Billed as a “must attend’ conference and business exhibition, this London, UK based conference allows participants from all sectors of the travel […]
Does Your Travel Affiliate Program Include Private Jet Charters?
September 22, 2009 – 9:16 am
Like the jet-setting and deal-making customers they serve, savvy travel affiliates are quietly making money in the private jet charter market as the economy begins to dig-out of the recession. If you’re like most folks, you probably believe that the premium business travelers’ use of commercial airlines and corporate jets has tanked since the onset […]
Things I Think I Think – September 21, 2009
September 21, 2009 – 3:47 pm
This week’s musings, reflections and observations about travel affiliate marketing… 1. I think if as a travel affiliate or travel supplier you are unclear about your customers’ expectations and reactions when visiting your website, then you should read Akamai Technologies’ new ‘2 Seconds’ study. According to the study, which was conducted by Forrester Consulting on […]
Travel Agents Have ‘A-Lists’ – Why Not Travel Affiliates?
September 18, 2009 – 9:44 am
Travel + Leisure released its latest A-List of the top US and Canadian travel agents, which prompts us to ask: Why isn’t there a comparable list for travel affiliates? This renowned travel magazine publishes several annual polls that identify the ‘Best of the Best’ in virtually every conceivable category within the global travel industry. Among […]
Are Your Travelers Seeking Knowledge and Discovery on Their Overseas Trips?
September 16, 2009 – 12:17 pm
According to new research from Mintel, UK travelers are increasingly traveling overseas to improve their knowledge or learn a skill…as American travel affiliates and travel suppliers, do you see the same trends with your customers? The British are unquestionably amongst the world’s most peripatetic travelers, so when market research powerhouse Mintel suggests that ‘fly and […]