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Back in 2015, Classic Hotels & Resorts was looking to make the most of the annual Super Bowl championship between the Seahawks and New England Patriots. Ahead of the event, Esteban Velez, who is VP of information technology & cyber security at the $200m chain, which has six hotels, worked with the US Department of Homeland Security to stage an attack on the hotel’s network. The idea was to test whether its security procedure stacked up, and whether staff were well prepared.

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Author: Pamela Whitby
Posted: September 18, 2018, 10:41 am

Scepticism there may be on the extent of millennials’ enthusiasm for cruise, despite lines’ expensive shopping sprees to kit their ships out with technology targeted at them. The US-based Cruise Lines International Association, however, has no doubts and certainly no one can deny that this travel sector is currently booming.

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Author: Sally White
Posted: September 17, 2018, 8:51 am

Facebook has become integral to the marketing strategies of travel businesses, and plays a crucial role in converting the customer, according to a recent white paper from EyeforTravel.

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Author: Editor
Posted: September 13, 2018, 8:49 am

As data lakes grow and machine learning becomes more commonplace, the travel industry gets closer to attaining the level of analytics prowess that we see in sectors like retail and cybersecurity.

However, the issues of analysis paralysis, using AI systems to convert and retaining amazing individuals to convert data into profit remain strong.

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Author: Editor
Posted: September 12, 2018, 1:37 pm

Humayun Sheikh does not dispute the fact that Google DeepMind is a leading light in artificial intelligence research and its application for positive impact. As a former lead investor in the company, who exited when Google snapped it up in 2014 for a reported $500-million, that would be a bit ungrateful. After all, Sheikh had the opportunity of working alongside Demis Hassabis, the British artificial intelligence researcher, neuroscientist, video game designer, top gamer and entrepreneur, who co-founded what is today recognised as a world’s most innovative AI company.

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Author: Pamela Whitby
Posted: September 11, 2018, 1:38 pm

For almost every travel brand, the marketing and sales funnel is notoriously porous. Fickle consumers are known to hop from one site to another in the planning phase, and low numbers ultimately deliver those all-important bookings.

Pushing up conversion rates isn’t straightforward either, finds EyeforTravel’s free Converting the Customer report, which is free to download, and includes insights from Booking.com, Eurail, Holiday Pirates and more.

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Author: Pamela Whitby
Posted: September 10, 2018, 12:25 pm

Marketing a destination like Mauritius, with its heavenly beaches, lagoons and reefs, its wild and mountainous interior and unique sub-tropical wildlife shouldn’t be too difficult! 

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Author: Pamela Whitby
Posted: September 7, 2018, 8:20 am

Ever been a frequent long-haul traveller and noticed that the same films turn up on different airlines time and time again?

There is a reason for that, says Michael Childers, Chief Consultant, Content & Media Strategy at Lufthansa Systems, who also sits on the board of directors of the airline passenger experience association (APEX), and chairs its technology committee.

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Author: Pamela Whitby
Posted: September 6, 2018, 7:57 am

Traditionally, revenue management has sought employees with expertise in pricing and economics if direct RM experience is unavailable. Understanding the basic economics of supply and demand, the application of price discrimination, different approaches to market segmentation, and the process flow of customer purchase decision-making, are all useful in forecasting flight demand, and allocation of scarce seats across different price points. 

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Author: Tom Bacon
Posted: September 4, 2018, 9:24 am

Clutching iPhones, their fashionable outfits topped by a hijab and often with children in tow, more and more of the Middle East’s female millennials can be spotted exploring the world’s trendiest tourist spots. Often it is the men in the families who are strolling behind. Boosted by the region’s preference for travelling as groups of relatives and friends, 2018’s annual outbound tourist growth from the region is put by data portal Statista at eight percent  – ‘the highest growth of outbound tourism in the world’.

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Author: Sally White
Posted: September 3, 2018, 8:57 am

News from the World of Travel Affiliate Programs

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Google News

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Posted: September 20, 2018, 1:38 am

Columbia Daily Herald

Sounds exec receives national honor
Columbia Daily Herald
Scopel directly manages all baseball operations for the Sounds, including team travel, affiliate relations, clubhouses, and acts as the primary contact for visiting teams, umpires, and baseball personnel throughout the season. In addition, he serves as ...

Posted: August 31, 2018, 12:36 am

Skift

Every One of Expedia Group's 23 Brands, Explained
Skift
Skift Take: Of the handful of travel affiliate, or commission-based reseller programs out there, the Expedia Affiliate Network is the most pervasive brand. We suspect it's the among the world's fastest-growing private label travel affiliate networks ...

Posted: July 23, 2018, 1:55 am

PhocusWire

Understanding the not-so-glamorous hidden gem of travel marketing
PhocusWire
Affiliate marketing is a blind spot for the travel industry. Unlike social media marketing, chatbots, voice-activated technologies and other buzzwords, media rarely pay attention to CPA [cost-per-action] strategies. For neophytes, performance is equal ...

Posted: June 28, 2018, 10:14 am

Travel Weekly

27 | Fox World Travel
Travel Weekly
$1.4 million in sales from hosted agents. ARC sales of $227.3 million. 81% of sales from business, 15% leisure, 4% other. BCD Travel affiliate. Member of Signature Travel Network. Privately held; David Juedes and Chip Juedes are majority shareholders.

Posted: June 25, 2018, 3:54 pm

The Manual

You Can Visit the Titanic Wreck Site Starting in 2019
The Manual
However, once you account for inflation and all that fiscal jazz, but travel affiliate Blue Marble Private says the price of admission is today's equivalent of the $4,350 passengers paid in 1912 to book a first-class ticket on the Titanic. Sure, you ...

Posted: June 19, 2018, 1:02 pm

Forbes

Money No Object? 5 Sought-After Luxury Travel Experiences & 20 Top International Destinations
Forbes
When travelers can do what they want, when money is not a problem, what do they want most to do? What are the most popular luxury experiences? Being a travel writer for many years now, I'm interested in that question and have concluded that the ...

Posted: June 1, 2018, 8:55 pm

Trade Arabia

Kanoo Travel unveils new cloud travel solution
Trade Arabia
... over 500,000 hotels & car rentals worldwide, with dynamic content such as maps, hotels, photos, and videos, multiple payment options, assign credit limits, manage branches users, suppliers and markups through its travel affiliate network programme.

and more »
Posted: April 22, 2018, 12:45 pm

Little-Known WTMC Doggedly Charts NDC Path With American Airlines, British Airways
The Company Dime
WTMC is the first agency in the United States testing the British Airways New Distribution Capability connection after the airline completed work to accommodate settlement through ARC. WTMC is a Frosch International Travel affiliate, working behind the ...

Posted: March 5, 2018, 5:14 pm

Tnooz

A digital marketing primer: Travel affiliates 101
Tnooz
With $533.52 billion spent on online travel sites in 2015, there is a strong incentive for travel bloggers to become a travel affiliate. And these networks can be massive. For example, Kayak has built a massive business that does hundreds of millions ...

Posted: October 23, 2017, 1:05 pm

Tnooz

How to craft an intelligent affiliate program that enhances your travel business
Tnooz
Travel affiliate programs have generally been link-based meaning a partner will link back to an offer of an e-commerce site. Kayak is an example of an affiliate marketing platform. We're excited with the new Fareportal API as it will let partners ...

Posted: September 12, 2017, 12:37 pm

News from the World of Affiliate Marketing

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Google News

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Posted: September 20, 2018, 1:38 am

SpaceCoastDaily.com

Affiliate Marketing with LeadsGate, Now Among Major Marketing Mix Tools Used On Internet
SpaceCoastDaily.com
Affiliate marketing has become one of the main marketing mix tools widely used in the Internet. The affiliate program is an effective technology that increases sales with minimal investment and brings money to both parties.

Posted: September 19, 2018, 4:17 pm

ZDNet

MongoDB server leaks 11 million user records from e-marketing service
ZDNet
... Diachenko to believe the data belonged to SaverSpy.com, a daily deals website. The SaverSpy.com website claims to operate under the Coupons.com brand, but a Quotient spokesperson told ZDNet today that SaverSpy is only part of an affiliate program.

and more »
Posted: September 18, 2018, 9:59 am

NH fifth graders to participate in 'Kid Governor' program
The Union Leader
In 2017, Oregon's Kid Governor was launched as the first state affiliate program. Between Connecticut and Oregon, more than 13,900 fifth graders have participated in Kid Governor Registration for Kid Governor is now open to all fifth grade classrooms ...

Posted: September 17, 2018, 7:34 am

Entrepreneur

How to Build a Profitable Business Online by Selling Nothing
Entrepreneur
First, you need to find and sign up for an affiliate program. Now, it's very possible that an individual merchant will have its own in-house program, however the easiest way to get started is to join relevant affiliate networks. Not sure where to start ...

Posted: September 12, 2018, 2:02 pm

Experience Advertising Has Been Ranked the #1 Affiliate Program Managers for Excellence in Affiliate Marketing ...
PR Web (press release)
Experience Advertising, Inc., a leading affiliate program management and affiliate recruitment agency, has been named the #1 ranked affiliate marketing company on the list of the best affiliate marketing companies in the affiliate marketing industry.

and more »
Posted: September 10, 2018, 10:02 pm

The Augusta Chronicle

USC Aiken, national lab launch STEM education partnership
Aiken Standard
USC Aiken and the Savannah River National Laboratory have teamed up to provide university students expert insight, enhanced education and decades of nuclear-related know-how. The partnership, dubbed the Collegiate Affiliate Program, provides ...
USC Aiken, SRNL partner to offer new programThe Augusta Chronicle

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Posted: September 4, 2018, 8:24 pm

Miss Mary of Sweden® Hires HPC Management Inc. for Global Affiliate Program Launch & Management
Benzinga
"We are thrilled to have the opportunity to launch and manage the global affiliate program for such a dynamic top lingerie brand. The combination of world class quality products from Miss Mary of Sweden® alongside the industry knowledge and experience ...

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Posted: August 31, 2018, 4:14 pm

ADOTAS

The Main Risks of Affiliate Marketing to Watch Out For
ADOTAS
The important point is to establish a positive relationship with the retailer from the outset, reading the small print of whatever affiliate program you sign up to and making sure both parties are well aware of their responsibilities. Another risk ...

Posted: August 29, 2018, 11:50 am

21.com launches affiliate program with Income Access
Casino City Times (press release)
(PRESS RELEASE) -- 21.com, the new online casino brand with a global focus, has launched an affiliate program with Income Access, Paysafe's marketing technology and services provider. The program, which will be powered by the Income Access affiliate ...

Posted: August 23, 2018, 2:16 pm

CryptoRecorder

There's a New King of Casino Affiliate Programs
CryptoRecorder
Affiliate programs are everywhere these days, with every online casino trying to push one onto players. We've all heard the horror stories of affiliate programs withholding funds and delivering terrible return rates. For that reason, when an affiliate ...

and more »
Posted: August 21, 2018, 4:54 pm