Viewing Archives for Category: Research

Travel affiliates and suppliers reading Expedia’s and Travelocity latest year-end forecasts d will have to decide which online travel agency has ‘got it right’.  In its fall Travel Trendwatch issue, Expedia.com depicts a rosy picture for price-driven travel consumers looking to book both air and hotels, while in its most recent data report, Travelocity shows [...]

PhoCusWright and Compete suggest travel supplier and other online travel sites are bucking the broader travel industry downturn, but can travel affiliates claim the same?   According to the just published Online Traffic and Conversion Report, a new study conducted by PhoCusWright (PCW) in partnership with Compete Inc., transactional website monthly traffic and conversion rates are [...]

Like the jet-setting and deal-making customers they serve, savvy travel affiliates are quietly making money in the private jet charter market as the economy begins to dig-out of the recession. If you’re like most folks, you probably believe that the premium business travelers’ use of commercial airlines and corporate jets has tanked since the onset [...]

This week’s musings, reflections and observations about travel affiliate marketing… 1. I think if as a travel affiliate or travel supplier you are unclear about your customers’ expectations and reactions when visiting your website, then you should read Akamai Technologies’ new ‘2 Seconds’ study. According to the study, which was conducted by Forrester Consulting on [...]

According to new research from Mintel, UK travelers are increasingly traveling overseas to improve their knowledge or learn a skill…as American travel affiliates and travel suppliers, do you see the same trends with your customers? The British are unquestionably amongst the world’s most peripatetic travelers, so when market research powerhouse Mintel suggests that ‘fly and [...]

This week’s musings, reflections and observations about travel affiliate marketing… 1. I think Snow24′s analysis that suggests European ski resorts represent a better vacation bargain for US skiers than comparable domestic resorts should give travel affiliates that sell ski trips a reason to smile. After a rather dismal 2008 winter ski season wrought on the [...]

Airlines worldwide generated more than $10.25 billion in ancillary revenue in 2008, a figure we suspect has both airlines and airline travel affiliates smiling.  Based on a thorough analysis of  financial statements from 92 airlines, brand consultancy IdeaWorks says airlines are increasingly looking to revenue generated form unbundled services to offset deteriorating average ticket prices [...]

This week’s musings, reflections and observations about travel affiliate marketing… 1. I think travel affiliate marketers should be paying close attention to the projections for the upcoming holiday season emanating from the Fareologists at Bing Travel. According to the data and follow-on analysis from the industry’s leading ‘intelligent travel search and decision engine’, the cumulative [...]

Tripology’s latest Trend Report reveals travelers using travel agents have doubled their per trip travel budgets, leading us to ask whether travel affiliates are experiencing a similar upswing in their business. Tripology, an interactive travel referral service that sells pre-qualified vacation leads posted by leisure travelers on its site to specialist travel agents, conducts a [...]

Travel affiliates, listen up: according to a new survey, travel agents are increasingly levying client service fees; if this trend continues it may provide the impetus for more cruise lines to set-up travel affiliate programs.  What prompts TravelDividends to make this prediction?  Basically a somewhat ‘throw-away’ line in a survey we recently read about the [...]