Viewing Archives for Category: Insider News

British Airways’ expects its new long-haul business-class service between London-New York to be profitable…should travel affiliates assume the same?  That’s a question that  many airline travel affiliates on either side of ‘The Pond’ are asking today as British Airways (BA) operated the inaugural flight of  its controversial premium service. BA’s twice daily service (except Saturdays) [...]

This week’s musings, reflections and observations about travel affiliate marketing… 1. I think travel affiliates and travel suppliers might find Ad-ology Research’s recent survey conclusion that the majority of Americans are making their travel plans offline a bit disconcerting. Ad-ology Research conducts research and provides forecasts, analysis and insights to some 2,000 advertising agencies, media [...]

PhoCusWright and Compete suggest travel supplier and other online travel sites are bucking the broader travel industry downturn, but can travel affiliates claim the same?   According to the just published Online Traffic and Conversion Report, a new study conducted by PhoCusWright (PCW) in partnership with Compete Inc., transactional website monthly traffic and conversion rates are [...]

Like the jet-setting and deal-making customers they serve, savvy travel affiliates are quietly making money in the private jet charter market as the economy begins to dig-out of the recession. If you’re like most folks, you probably believe that the premium business travelers’ use of commercial airlines and corporate jets has tanked since the onset [...]

This week’s musings, reflections and observations about travel affiliate marketing… 1. I think if as a travel affiliate or travel supplier you are unclear about your customers’ expectations and reactions when visiting your website, then you should read Akamai Technologies’ new ‘2 Seconds’ study. According to the study, which was conducted by Forrester Consulting on [...]

Travel + Leisure released its latest A-List of the top US and Canadian travel agents, which prompts us to ask: Why isn’t there a comparable list for travel affiliates? This renowned travel magazine publishes several annual polls that identify the ‘Best of the Best’ in virtually every conceivable category within the global travel industry.  Among [...]

According to new research from Mintel, UK travelers are increasingly traveling overseas to improve their knowledge or learn a skill…as American travel affiliates and travel suppliers, do you see the same trends with your customers? The British are unquestionably amongst the world’s most peripatetic travelers, so when market research powerhouse Mintel suggests that ‘fly and [...]

This week’s musings, reflections and observations about travel affiliate marketing… 1. I think Snow24′s analysis that suggests European ski resorts represent a better vacation bargain for US skiers than comparable domestic resorts should give travel affiliates that sell ski trips a reason to smile. After a rather dismal 2008 winter ski season wrought on the [...]

Airlines worldwide generated more than $10.25 billion in ancillary revenue in 2008, a figure we suspect has both airlines and airline travel affiliates smiling.  Based on a thorough analysis of  financial statements from 92 airlines, brand consultancy IdeaWorks says airlines are increasingly looking to revenue generated form unbundled services to offset deteriorating average ticket prices [...]

This week’s musings, reflections and observations about travel affiliate marketing… 1. I think travel affiliate marketers should be paying close attention to the projections for the upcoming holiday season emanating from the Fareologists at Bing Travel. According to the data and follow-on analysis from the industry’s leading ‘intelligent travel search and decision engine’, the cumulative [...]