Viewing Archives for Category: Strategy

Travel affiliates and suppliers reading Expedia’s and Travelocity latest year-end forecasts d will have to decide which online travel agency has ‘got it right’.  In its fall Travel Trendwatch issue, Expedia.com depicts a rosy picture for price-driven travel consumers looking to book both air and hotels, while in its most recent data report, Travelocity shows [...]

British Airways’ expects its new long-haul business-class service between London-New York to be profitable…should travel affiliates assume the same?  That’s a question that  many airline travel affiliates on either side of ‘The Pond’ are asking today as British Airways (BA) operated the inaugural flight of  its controversial premium service. BA’s twice daily service (except Saturdays) [...]

PhoCusWright and Compete suggest travel supplier and other online travel sites are bucking the broader travel industry downturn, but can travel affiliates claim the same?   According to the just published Online Traffic and Conversion Report, a new study conducted by PhoCusWright (PCW) in partnership with Compete Inc., transactional website monthly traffic and conversion rates are [...]

Based on the initial newsfeeds coming out of the 2009 Lodging Conference, for the beleaguered hotel industry – and travel affiliate marketers that sell hotels and resorts – the lodging industry’s recovery won’t come any time soon. The Lodging Conference, considered by many to be the premier hospitality industry event that draws the top ‘hotel [...]

Travel + Leisure released its latest A-List of the top US and Canadian travel agents, which prompts us to ask: Why isn’t there a comparable list for travel affiliates? This renowned travel magazine publishes several annual polls that identify the ‘Best of the Best’ in virtually every conceivable category within the global travel industry.  Among [...]

According to new research from Mintel, UK travelers are increasingly traveling overseas to improve their knowledge or learn a skill…as American travel affiliates and travel suppliers, do you see the same trends with your customers? The British are unquestionably amongst the world’s most peripatetic travelers, so when market research powerhouse Mintel suggests that ‘fly and [...]

TravelDividends often comments on the value and benefits that ancillary travel sales opportunities hold for travel affiliates; the new partnership between ideeli.com and Luxury Link represents, in our opinion, a great example of these types of programs. ideeli is a members-only shopping community that caters to the carriage trade.  The company creates online ‘time-limited’ sales [...]

This week’s musings, reflections and observations about travel affiliate marketing… 1. I think travel affiliate marketers should be paying close attention to the projections for the upcoming holiday season emanating from the Fareologists at Bing Travel. According to the data and follow-on analysis from the industry’s leading ‘intelligent travel search and decision engine’, the cumulative [...]

The affiliate marketing world is abuzz today, as the news about GSI Commerce’s acquisition of “certain assets” of Pepperjam spreads to all corners of the industry.   Much of the commentary we’ve read congratulates Kris Jones of Pepperjam and Michael Rubin of GSI Commerce, and their respective teams, for the strategic brilliance and great synergies underlying [...]

Travel affiliates, listen up: according to a new survey, travel agents are increasingly levying client service fees; if this trend continues it may provide the impetus for more cruise lines to set-up travel affiliate programs.  What prompts TravelDividends to make this prediction?  Basically a somewhat ‘throw-away’ line in a survey we recently read about the [...]