Viewing Archives for Category: Things I Think I Think

Weekly Blog Musings and Travel Affiliate News Recap

This week’s musings, reflections and observations about travel affiliate marketing… 1. I think travel affiliates and travel suppliers might find Ad-ology Research’s recent survey conclusion that the majority of Americans are making their travel plans offline a bit disconcerting. Ad-ology Research conducts research and provides forecasts, analysis and insights to some 2,000 advertising agencies, media [...]

This week’s musings, reflections and observations about travel affiliate marketing… 1. I think Snow24′s analysis that suggests European ski resorts represent a better vacation bargain for US skiers than comparable domestic resorts should give travel affiliates that sell ski trips a reason to smile. After a rather dismal 2008 winter ski season wrought on the [...]

This week’s musings, reflections and observations about travel affiliate marketing… 1. I think travel affiliate marketers should be paying close attention to the projections for the upcoming holiday season emanating from the Fareologists at Bing Travel. According to the data and follow-on analysis from the industry’s leading ‘intelligent travel search and decision engine’, the cumulative [...]

This week’s musings, reflections and observations about travel affiliate marketing… 1. I think IMShopping’s major conclusion from their recent survey on online consumer buying sentiments that almost 80% of all U.S. adult online shoppers who have purchase items on line in the last 6 months miss the personalized service they receive from bricks & mortar [...]

This week’s musings, reflections and observations about travel affiliate marketing… 1. I think that Jet Blue’s abrupt halt of their ‘All You Can Jet’ travel pass promotion some 2 days earlier than originally planned underscores my observation noted in last week’s column that this was a brilliant approach to “…stimulating consumer demand in the face [...]

This week’s musings, reflections and observations about travel affiliate marketing… 1. I think travel affiliates should pounce on JetBlue’s ‘All You Can Jet’ travel pass promotion, as it provides a great opportunity to increase their sales on this travel affiliate-friendly carrier. The core elements of the program are rather simple: For $599, travelers can fly [...]

This week’s musings, reflections and observations about travel affiliate marketing… 1. I think several of the recommendations proffered by distinguished Center for Hospitality Research at the Cornell University School of Hotel Administration as to how hotels and resorts worldwide can maintain rate integrity and avoid price wars carry particular relevance and importance for travel affiliates. [...]

This week’s musings, reflections and observations about travel affiliate marketing… 1. I think Mexico City’s bid to resuscitate its flailing tourism industry by offering free travel insurance to tourists is a terrific idea, one that should be copied by other travel destinations that have likewise been crippled by tourists’ fear of swine flu or other [...]

This week’s musings, reflections and observations about travel affiliate marketing… 1. I think Delta’s second quarter financial results underscores the point I made in last week’s ‘TITIT’ column that U.S airlines that offer travel affiliate programs are, in general, more profitable. Delta Air Lines (DL) reported a net loss of $257 million in the quarter [...]

This week’s musings, reflections and observations about travel affiliate marketing… 1. I think that American Airlines (AA) needs to ‘wake up and smell the travel affiliate roses’.  AA just released its second quarter financials, and – surprise, surprise – they reported a net loss of $390 million. In a prepared statement to employees, Gerard Arpey, [...]