Today we’re privileged to have Rod Cuthbert, Founder and Chairman, and Ken Frohling, Director of Business Development and Manager, Partner Programs, for Viator, the world’s leading online resource for bookable at-destination travel activities, tours and experiences.  Viator is renown not only for the quality and value of their product and service offerings, but also is considered by many travel affiliates as offering one of the most successful and respected travel affiliate programs anywhere in the travel industry.

Rod and Ken have graciously agreed to take time from their busy schedules to speak with TravelDividends about the growing importance among U.S. and European consumers for defining and securing at-destination activities in the early stages of their trip planning process, how Viator sees the dynamics of their industry segment unfolding in the next year or so, and detail how travel affiliates can best position themselves to profit from these critical yet still evolving consumer and industry trends.

The interview runs about 50 minutes in length, but trust us, it’s well worth your investment in time!

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