Pop Quiz! Question 1…Quick, name the largest (and arguably most controversial) investments in the travel and affiliate marketing industries in the last twelve months? If you answered the $250 million cash investment in HomeAway, Inc., by several well respected VCs and Google’s restructuring of its $3.1 billion DoubleClick Performics acquisition respectively, you’d be right. Pop […]
Monthly Archives: April 2009
Travel Affiliate Marketing in the US and UK – One Industry Separated by a Common Language
April 20, 2009 – 2:20 pm
George Bernard Shaw famously quipped that the Americans and British are essentially “one people separated by a common language.” That tongue-in-cheek observation holds similar currency when comparing how well affiliate marketing performs in the travel sector in each country. Econsultancy’s recent studies of the US and UK affiliate marketing industries revealed some very interesting industry-wide […]