Archives for: Nick

Expedia Says Down and Travelocity Says Up, So Who Should Travel Affiliates and Suppliers Believe?

Travel affiliates and suppliers reading Expedia’s and Travelocity latest year-end forecasts d will have to decide which online travel agency has ‘got it right’.  In its fall Travel Trendwatch issue, Expedia.com depicts a rosy picture for price-driven travel consumers looking to book both air and hotels, while in its most recent data report, Travelocity shows […]

Roll-Out of Sandals Resorts’ Luxury Local Activities Division Offers Ancillary Revenue Opportunities to Travel Affiliates

After several months in stealth mode, Sandals Resorts rolled-out its integrated tour division, Island Routes Luxury Adventure Tours, and travel affiliates are well positioned to generate incremental ancillary revenue by selling their customers tours and excursions that spotlight the history, people and attractions of each island where the deluxe resort firm operates. TravelDividends first reported […]

Travel Affiliates Can Score Points with Virgin Vacations and the NFL

Travel affiliates have lots of opportunities to ‘score’ by selling package tours; Virgin Vacations, together with official NFL events packager NFL On Location, have joined the fray by offering travel affiliates a niche revenue-producing opportunity. As every football addict knows, the NFL plays one game annually in Europe, and this year’s contest is slated for […]

Is There a Profit Opportunity for Travel Affiliates With British Airways’ New Business-Class Only Service?

British Airways’ expects its new long-haul business-class service between London-New York to be profitable…should travel affiliates assume the same?  That’s a question that  many airline travel affiliates on either side of ‘The Pond’ are asking today as British Airways (BA) operated the inaugural flight of  its controversial premium service. BA’s twice daily service (except Saturdays) […]

Things I Think I Think – September 28, 2009

This week’s musings, reflections and observations about travel affiliate marketing… 1. I think travel affiliates and travel suppliers might find Ad-ology Research’s recent survey conclusion that the majority of Americans are making their travel plans offline a bit disconcerting. Ad-ology Research conducts research and provides forecasts, analysis and insights to some 2,000 advertising agencies, media […]

Is Your Travel Affiliate Website Performing as Well as Other Online Travel Sites?

PhoCusWright and Compete suggest travel supplier and other online travel sites are bucking the broader travel industry downturn, but can travel affiliates claim the same?   According to the just published Online Traffic and Conversion Report, a new study conducted by PhoCusWright (PCW) in partnership with Compete Inc., transactional website monthly traffic and conversion rates are […]

Long Road of Recovery Ahead for Beleaguered Hotel Industry

Based on the initial newsfeeds coming out of the 2009 Lodging Conference, for the beleaguered hotel industry – and travel affiliate marketers that sell hotels and resorts – the lodging industry’s recovery won’t come any time soon. The Lodging Conference, considered by many to be the premier hospitality industry event that draws the top ‘hotel […]

Travel Affiliates Should Fast-Track to World Travel Mart

If you’re like most travel affiliates, you’re very selective about which travel conferences, events and trade shows to attend; in our view, World Travel Mart should be at the top of your list.  Billed as a “must attend’ conference and business exhibition, this London, UK based conference allows participants from all sectors of the travel […]

Does Your Travel Affiliate Program Include Private Jet Charters?

Like the jet-setting and deal-making customers they serve, savvy travel affiliates are quietly making money in the private jet charter market as the economy begins to dig-out of the recession. If you’re like most folks, you probably believe that the premium business travelers’ use of commercial airlines and corporate jets has tanked since the onset […]

Things I Think I Think – September 21, 2009

This week’s musings, reflections and observations about travel affiliate marketing… 1. I think if as a travel affiliate or travel supplier you are unclear about your customers’ expectations and reactions when visiting your website, then you should read Akamai Technologies’ new ‘2 Seconds’ study. According to the study, which was conducted by Forrester Consulting on […]