Tag Archives: Online Travel Agencies (OTAs)

Things I Think I Think – August 24, 2009

This week’s musings, reflections and observations about travel affiliate marketing… 1. I think that Jet Blue’s abrupt halt of their ‘All You Can Jet’ travel pass promotion some 2 days earlier than originally planned underscores my observation noted in last week’s column that this was a brilliant approach to “…stimulating consumer demand in the face […]

Labor Day Weekend Travel Deals Spell Opportunities for Travel Affiliates

Orbitz Insider Index notes that travel suppliers are offering deep discounts for the upcoming Labor Day weekend – this translates into big opportunities for travelers and travel affiliates alike. Traditionally, holiday weekends are a time when airlines, hotels, cruise lines, tour operators and other travel suppliers are able to mark-up their products at a premium.  […]

Island Vacations Represent Great Travel Niches for Travel Affiliates – Part 2

Today’s blog post is the continuation of our posting published on July 21, 2009 Assuming that the BVI micro-niche does in fact appeal to us from a product perspective, our next step in determining if this niche is worth investing in entails two follow-on tasks: assessing the market size and competitive intensity, and identifying which […]

Online Travel Agencies are ‘Banking’ on Travel Affiliates

Creativity has always been a hallmark of both the online travel agency (OTA) sector and the travel affiliate marketing channel.  Case in point: look no further than Expedia Affiliate Network and One Travel Partner Network, as each is ‘banking’ (literally and figuratively) on affiliate marketers to grow their private label businesses. Expedia Affiliate Network (EAN) […]