Tag Archives: Online Travel Agency (OTA) Affiliates

Expedia Says Down and Travelocity Says Up, So Who Should Travel Affiliates and Suppliers Believe?

Travel affiliates and suppliers reading Expedia’s and Travelocity latest year-end forecasts d will have to decide which online travel agency has ‘got it right’.  In its fall Travel Trendwatch issue, Expedia.com depicts a rosy picture for price-driven travel consumers looking to book both air and hotels, while in its most recent data report, Travelocity shows [...]

Labor Day Weekend Travel Deals Spell Opportunities for Travel Affiliates

Orbitz Insider Index notes that travel suppliers are offering deep discounts for the upcoming Labor Day weekend – this translates into big opportunities for travelers and travel affiliates alike. Traditionally, holiday weekends are a time when airlines, hotels, cruise lines, tour operators and other travel suppliers are able to mark-up their products at a premium.  [...]

Island Vacations Represent Great Travel Niches for Travel Affiliates – Part 2

Today’s blog post is the continuation of our posting published on July 21, 2009 Assuming that the BVI micro-niche does in fact appeal to us from a product perspective, our next step in determining if this niche is worth investing in entails two follow-on tasks: assessing the market size and competitive intensity, and identifying which [...]

Online Travel Agencies are ‘Banking’ on Travel Affiliates

Creativity has always been a hallmark of both the online travel agency (OTA) sector and the travel affiliate marketing channel.  Case in point: look no further than Expedia Affiliate Network and One Travel Partner Network, as each is ‘banking’ (literally and figuratively) on affiliate marketers to grow their private label businesses. Expedia Affiliate Network (EAN) [...]

Things I Think I Think – June 15, 2009

This week’s musings, reflections and observations about travel affiliate marketing… 1. I think that the travel companies that underwrite the cost of primary market research, customized surveys and technical studies about the travel industry and subsequently share the results with the rest of the travel industry should be universally lauded for their efforts and largesse.  [...]

Travel Affiliates Help Travel Suppliers Sell Distressed Inventory

Question: What do British Airways, Avis Car Rental, Expedia, Carnival Cruise Line, Funjet, InterContinental Hotels, Occidental Hotels, and RIU Hotels and Resorts have in common?  Answer: Each travel supplier has a significant amount of distressed inventory, and all look to their travel affiliate partners to help offload it. Read any travel industry newswire, visit any [...]

Expedia Affiliate Network Ratchets-Up Support For Travel Affiliates

The overall picture for Expedia, Inc. may be a bit cloudy and turbulent, but the opposite seems to be true for Expedia Affiliate Network (EAN), and more specifically, the business prospects for the thousands of travel affiliates that are members of  the online travel agency’s (OTA’s) affiliate network. Expedia Affiliate Network has been on somewhat [...]