Tag Archives: Opportunities

Long Road of Recovery Ahead for Beleaguered Hotel Industry

Based on the initial newsfeeds coming out of the 2009 Lodging Conference, for the beleaguered hotel industry – and travel affiliate marketers that sell hotels and resorts – the lodging industry’s recovery won’t come any time soon. The Lodging Conference, considered by many to be the premier hospitality industry event that draws the top ‘hotel [...]

Are Your Travelers Seeking Knowledge and Discovery on Their Overseas Trips?

According to new research from Mintel, UK travelers are increasingly traveling overseas to improve their knowledge or learn a skill…as American travel affiliates and travel suppliers, do you see the same trends with your customers? The British are unquestionably amongst the world’s most peripatetic travelers, so when market research powerhouse Mintel suggests that ‘fly and [...]

Things I Think I Think – August 24, 2009

This week’s musings, reflections and observations about travel affiliate marketing… 1. I think that Jet Blue’s abrupt halt of their ‘All You Can Jet’ travel pass promotion some 2 days earlier than originally planned underscores my observation noted in last week’s column that this was a brilliant approach to “…stimulating consumer demand in the face [...]

Things I Think I Think – August 17, 2009

This week’s musings, reflections and observations about travel affiliate marketing… 1. I think travel affiliates should pounce on JetBlue’s ‘All You Can Jet’ travel pass promotion, as it provides a great opportunity to increase their sales on this travel affiliate-friendly carrier. The core elements of the program are rather simple: For $599, travelers can fly [...]

Things I Think I Think – August 10, 2009

This week’s musings, reflections and observations about travel affiliate marketing… 1. I think several of the recommendations proffered by distinguished Center for Hospitality Research at the Cornell University School of Hotel Administration as to how hotels and resorts worldwide can maintain rate integrity and avoid price wars carry particular relevance and importance for travel affiliates. [...]

Things I Think I Think – August 3, 2009

This week’s musings, reflections and observations about travel affiliate marketing… 1. I think Mexico City’s bid to resuscitate its flailing tourism industry by offering free travel insurance to tourists is a terrific idea, one that should be copied by other travel destinations that have likewise been crippled by tourists’ fear of swine flu or other [...]

Things I Think I Think – July 28, 2009

This week’s musings, reflections and observations about travel affiliate marketing… 1. I think Delta’s second quarter financial results underscores the point I made in last week’s ‘TITIT’ column that U.S airlines that offer travel affiliate programs are, in general, more profitable. Delta Air Lines (DL) reported a net loss of $257 million in the quarter [...]

Selling Travel Insurance Benefits Travel Affiliates and Their Customers

In a travel industry where uncertainty reigns and risk is everywhere, travel insurance not only provides travelers with peace of mind should something unexpected negatively impact their travel plans, it also represents a highly attractive travel affiliate revenue opportunity. Travel insurance is a relatively large travel niche; according to a recently released survey sponsored by [...]

Things I Think I Think – July 20, 2009

This week’s musings, reflections and observations about travel affiliate marketing… 1. I think that American Airlines (AA) needs to ‘wake up and smell the travel affiliate roses’.  AA just released its second quarter financials, and – surprise, surprise – they reported a net loss of $390 million. In a prepared statement to employees, Gerard Arpey, [...]

Linking Travel Affiliates and Luxury Travelers

Although the failing economy has taken its toll on the luxury travel market, for travel affiliates, this super-niche still represents one of the most lucrative segments in the global travel industry.  Perhaps the best opportunity for travel affiliates wishing to sell to luxury travelers is to ‘link-up’ with Luxury Link, one of the world’s leading [...]