Tag Archives: Research

Expedia Says Down and Travelocity Says Up, So Who Should Travel Affiliates and Suppliers Believe?

Travel affiliates and suppliers reading Expedia’s and Travelocity latest year-end forecasts d will have to decide which online travel agency has ‘got it right’.  In its fall Travel Trendwatch issue, Expedia.com depicts a rosy picture for price-driven travel consumers looking to book both air and hotels, while in its most recent data report, Travelocity shows [...]

Are Travel Affiliates and Travel Agents Selling to the Same Travelers?

Tripology’s latest Trend Report reveals travelers using travel agents have doubled their per trip travel budgets, leading us to ask whether travel affiliates are experiencing a similar upswing in their business. Tripology, an interactive travel referral service that sells pre-qualified vacation leads posted by leisure travelers on its site to specialist travel agents, conducts a [...]

Things I Think I Think – August 17, 2009

This week’s musings, reflections and observations about travel affiliate marketing… 1. I think travel affiliates should pounce on JetBlue’s ‘All You Can Jet’ travel pass promotion, as it provides a great opportunity to increase their sales on this travel affiliate-friendly carrier. The core elements of the program are rather simple: For $599, travelers can fly [...]

Rising Positive Travel Consumer Intentions Spell Good News for Travel Affiliates

According to the latest travelhorizons survey, consumers’ travel intentions are on the upswing; this suggests business should pick-up for travel affiliates and other players in the travel industry value chain. travelhorizons is a quarterly survey of the travel intentions of American consumers that are screened through “the lenses of emerging economic, social and political developments.”  [...]

New iPerceptions Hospitality Report Provides Travel Affiliates with Actionable Intelligence

If you are a travel affiliate that specializes in marketing hotels and resorts, according to iPerceptions, you’re missing-out on a lot of potential bookings.  In its just-released Hospitality Industry Report Q2 2009, iPerceptions says that hotel/resort focused websites miss sizeable opportunities to convert ‘lookers’ into ‘bookers’, as on average, while on a hospitality related website, [...]

Travelers Send Online Travel Players a Wake-Up Call

I just finished reading excerpts from Forrester Research’s latest analysis of the U.S traveler’s online travel shopping experience, and to put it simply, the picture this noted market research firm paints is not pretty.  This rather scathing report, Using Digital Channels To Calm The Angry Traveler, essentially calls for travel suppliers, online travel agencies and [...]

Things I Think I Think – August 10, 2009

This week’s musings, reflections and observations about travel affiliate marketing… 1. I think several of the recommendations proffered by distinguished Center for Hospitality Research at the Cornell University School of Hotel Administration as to how hotels and resorts worldwide can maintain rate integrity and avoid price wars carry particular relevance and importance for travel affiliates. [...]

Things I Think I Think – August 3, 2009

This week’s musings, reflections and observations about travel affiliate marketing… 1. I think Mexico City’s bid to resuscitate its flailing tourism industry by offering free travel insurance to tourists is a terrific idea, one that should be copied by other travel destinations that have likewise been crippled by tourists’ fear of swine flu or other [...]

Things I Think I Think – July 28, 2009

This week’s musings, reflections and observations about travel affiliate marketing… 1. I think Delta’s second quarter financial results underscores the point I made in last week’s ‘TITIT’ column that U.S airlines that offer travel affiliate programs are, in general, more profitable. Delta Air Lines (DL) reported a net loss of $257 million in the quarter [...]

New Caribbean Travel Market Research Resource for Travel Affiliates and Suppliers

If you are a travel affiliate or a travel supplier selling (or thinking of selling) the Caribbean, then the CHTA’s new research repository should be of special interest.  The CHTA (Caribbean Hotel & Tourism Association) has just launched the CHTA Data Center, a ‘members only’ resource tool which provides destination-specific market research, surveys, reports, statistics, [...]