Tag Archives: Airlines

Is There a Profit Opportunity for Travel Affiliates With British Airways’ New Business-Class Only Service?

British Airways’ expects its new long-haul business-class service between London-New York to be profitable…should travel affiliates assume the same?  That’s a question that  many airline travel affiliates on either side of ‘The Pond’ are asking today as British Airways (BA) operated the inaugural flight of  its controversial premium service. BA’s twice daily service (except Saturdays) [...]

Does Your Travel Affiliate Program Include Private Jet Charters?

Like the jet-setting and deal-making customers they serve, savvy travel affiliates are quietly making money in the private jet charter market as the economy begins to dig-out of the recession. If you’re like most folks, you probably believe that the premium business travelers’ use of commercial airlines and corporate jets has tanked since the onset [...]

Things I Think I Think – September 21, 2009

This week’s musings, reflections and observations about travel affiliate marketing… 1. I think if as a travel affiliate or travel supplier you are unclear about your customers’ expectations and reactions when visiting your website, then you should read Akamai Technologies’ new ‘2 Seconds’ study. According to the study, which was conducted by Forrester Consulting on [...]

Ancillary Revenue Growth is Good for Airlines and Travel Affiliates

Airlines worldwide generated more than $10.25 billion in ancillary revenue in 2008, a figure we suspect has both airlines and airline travel affiliates smiling.  Based on a thorough analysis of  financial statements from 92 airlines, brand consultancy IdeaWorks says airlines are increasingly looking to revenue generated form unbundled services to offset deteriorating average ticket prices [...]

Things I Think I Think – August 31, 2009

This week’s musings, reflections and observations about travel affiliate marketing… 1. I think IMShopping’s major conclusion from their recent survey on online consumer buying sentiments that almost 80% of all U.S. adult online shoppers who have purchase items on line in the last 6 months miss the personalized service they receive from bricks & mortar [...]

Things I Think I Think – August 24, 2009

This week’s musings, reflections and observations about travel affiliate marketing… 1. I think that Jet Blue’s abrupt halt of their ‘All You Can Jet’ travel pass promotion some 2 days earlier than originally planned underscores my observation noted in last week’s column that this was a brilliant approach to “…stimulating consumer demand in the face [...]

Things I Think I Think – August 17, 2009

This week’s musings, reflections and observations about travel affiliate marketing… 1. I think travel affiliates should pounce on JetBlue’s ‘All You Can Jet’ travel pass promotion, as it provides a great opportunity to increase their sales on this travel affiliate-friendly carrier. The core elements of the program are rather simple: For $599, travelers can fly [...]

Things I Think I Think – July 28, 2009

This week’s musings, reflections and observations about travel affiliate marketing… 1. I think Delta’s second quarter financial results underscores the point I made in last week’s ‘TITIT’ column that U.S airlines that offer travel affiliate programs are, in general, more profitable. Delta Air Lines (DL) reported a net loss of $257 million in the quarter [...]

Things I Think I Think – July 20, 2009

This week’s musings, reflections and observations about travel affiliate marketing… 1. I think that American Airlines (AA) needs to ‘wake up and smell the travel affiliate roses’.  AA just released its second quarter financials, and – surprise, surprise – they reported a net loss of $390 million. In a prepared statement to employees, Gerard Arpey, [...]

Things I Think I Think – July 6, 2009

This week’s musings, reflections and observations about travel affiliate marketing… 1. I was thinking recently about the short- to medium-term fate of the US dollar and its subsequent impact on the travel and travel affiliate industries, particularly in light of the recent run-up in the price of oil, the seemingly bottomless pit that is referred [...]