Question: When does the broadening of a major travel supplier’s travel distribution channel result in less revenue opportunities for travel affiliates? Answer: When the new channel pays affiliates less than the supplier’s existing affiliate program! This seems to be the case with LeisureLink’s new distribution deal with Priceline when compared to their existing program with […]
Tag Archives: Travel Affiliate Programs
Expedia Drops Fees, Can Travel Affiliates Pick-Up Sales?
May 28, 2009 – 2:38 pm
Looking for opportunities to increase your travel affiliate sales with online travel agencies (OTAs)? If yes, Expedia may have the ‘ticket’ to success. Aiming to get more customers to book on its site, Expedia announced today that it was making permanent its recent promotion of waiving consumer booking fees on all online air tickets booked […]
Use Expedia Travel Trendwatch (ETT) to Tweak Travel Affiliate Programs
May 21, 2009 – 6:45 pm
The travel industry is highly sensitive to consumer trends and competitive dynamics. So Travel Affiliates take note of the following tool to keep an eye on those trends. Regardless of what travel niche you compete in or travel product and service you sell, as a travel affiliate, to stay ahead of your competitors, you should […]
Travel Deals Keep Americans Traveling This Summer
May 20, 2009 – 4:47 pm
Two of the most insightful psychographic surveys that profile the purchasing behavior of the U.S. travel consumer – The Harris Poll and the American Express Travel Agent Survey – came out this week within a day of each other. Although some of their conclusions differed, one key finding resonated in both surveys: the ability to […]