Please note that the following post is the concluding section of our two-part article. Undeterred by the bad publicity social media travel sites have been getting in the trade press – or perhaps emboldened by it – Virgin Atlantic airlines, arguably one of the savviest marketers in any industry, announced this week that they’ve launched […]
Tag Archives: Travel Affiliate Programs
Is There a Future for Social Media in the Travel Affiliate Industry? – Part Two
June 25, 2009 – 9:53 am
Is There a Future for Social Media in the Travel Affiliate Industry? – Part One
June 24, 2009 – 11:29 am
There has been a swirl of commentary and activity in the travel social media space, and much of it hasn’t been positive. If you’re involved in the travel affiliate marketing industry, either as a travel supplier or an affiliate, and you’ve followed the public debate about social media, you may be concerned as to what […]
Exploring Travel Affiliate Opportunities with Adventure Travel Tour Operators
June 23, 2009 – 11:40 am
In our June 19th blog post, TravelDividends provided an overview of the adventure travel industry, including estimates of market size, industry dynamics and trends and some of the evolving characteristics of the adventure travel consumer. In today’s follow-up to that article, we profile how travel affiliates can profit from two standard – yet vastly different […]
Travel Affiliates Should ‘Think Global, Book Local’
June 18, 2009 – 7:10 am
As the complexity, opaqueness and uncertainties associated with travel consumers booking air, hotel and car reservations online has all but been eliminated by the technological advances adopted by travel suppliers, OTAs and others, the thrill, anticipation and luster that used to surround the planning of vacations and holidays for most travelers has all but evaporated. […]
Generating Higher Travel Affiliate Commissions from Car Hire Sites
June 17, 2009 – 9:20 am
Often overlooked as a revenue opportunity, car rental programs (or car hire programs as they are called in the UK/Europe) have always been a good source of commissions for travel affiliate. Most of the major car rental companies distribute through the travel affiliate channel (with Hertz and National Car Rental prominent dissenters). TravelDividends profiled our […]
Luggage Sales Could Pack Profits for Travel Affiliates
June 16, 2009 – 2:18 pm
Although the travel industry is experiencing tough times this year, many people are still traveling for both leisure and business. Lost in the sea of bad news is the fact that many of those consumers who are still traveling are also shopping for and purchasing luggage and other travel related accessories well before they board […]
How Travel Affiliates Can Capitalize on the Rebound in Caribbean Travel – Part 2
June 11, 2009 – 7:46 am
Please note that the following is a continuation from yesterday’s Blog post. Axiom Number 2: When You Come To a Fork in the Road, Take It If a hotel/resort or intermediary offer the same product, at the same price but at different travel affiliate commission levels, it stands to reason that travel affiliates follow ‘the […]
How Travel Affiliates Can Capitalize on the Rebound in Caribbean Travel – Part 1
June 10, 2009 – 5:35 am
The Caribbean is heating-up again for travel affiliates as unprecedented numbers of hotels and resorts, together with their partner airlines and tour operators, are luring value-driven travelers back with a bevy of discounts, promotions and deals. The critical question travel affiliates should be asking is: Given this flurry of supplier activity and pricing largesse, am […]
Things I Think I Think – June 08, 2009
June 8, 2009 – 11:35 am
This week’s musings, reflections and observations… 1. Despite the profundity of bad news about the travel industry, I continue to think that the industry’s financial woes present unprecedented opportunities for the travel affiliate channel to establish itself as a strong and valuable partner for travel suppliers worldwide (see item number 5 in my May 11th […]
Spa Industry Trends Portend Profits for Travel Affiliates
June 2, 2009 – 4:23 pm
Travel affiliates should take note of the melding of seemingly disparate consumer trends like interest in preventative health and wellness, casino gaming, cruises, and train travel with the traditional spa experience. Although these and other spa related industry trends and findings were presented outside the context of affiliate marketing at the recently concluded Global Spa […]