This week’s musings, reflections and observations about travel affiliate marketing… 1. I think travel affiliates should pounce on JetBlue’s ‘All You Can Jet’ travel pass promotion, as it provides a great opportunity to increase their sales on this travel affiliate-friendly carrier. The core elements of the program are rather simple: For $599, travelers can fly […]
Tag Archives: Travel Trends
Things I Think I Think – August 10, 2009
August 10, 2009 – 10:38 am
This week’s musings, reflections and observations about travel affiliate marketing… 1. I think several of the recommendations proffered by distinguished Center for Hospitality Research at the Cornell University School of Hotel Administration as to how hotels and resorts worldwide can maintain rate integrity and avoid price wars carry particular relevance and importance for travel affiliates. […]
Things I Think I Think – August 3, 2009
August 3, 2009 – 2:59 pm
This week’s musings, reflections and observations about travel affiliate marketing… 1. I think Mexico City’s bid to resuscitate its flailing tourism industry by offering free travel insurance to tourists is a terrific idea, one that should be copied by other travel destinations that have likewise been crippled by tourists’ fear of swine flu or other […]
Things I Think I Think – July 28, 2009
July 28, 2009 – 7:49 am
This week’s musings, reflections and observations about travel affiliate marketing… 1. I think Delta’s second quarter financial results underscores the point I made in last week’s ‘TITIT’ column that U.S airlines that offer travel affiliate programs are, in general, more profitable. Delta Air Lines (DL) reported a net loss of $257 million in the quarter […]
Things I Think I Think – July 20, 2009
July 20, 2009 – 12:59 pm
This week’s musings, reflections and observations about travel affiliate marketing… 1. I think that American Airlines (AA) needs to ‘wake up and smell the travel affiliate roses’. AA just released its second quarter financials, and – surprise, surprise – they reported a net loss of $390 million. In a prepared statement to employees, Gerard Arpey, […]
Is There a Future for Social Media in the Travel Affiliate Industry? – Part Two
June 25, 2009 – 9:53 am
Please note that the following post is the concluding section of our two-part article. Undeterred by the bad publicity social media travel sites have been getting in the trade press – or perhaps emboldened by it – Virgin Atlantic airlines, arguably one of the savviest marketers in any industry, announced this week that they’ve launched […]
Is There a Future for Social Media in the Travel Affiliate Industry? – Part One
June 24, 2009 – 11:29 am
There has been a swirl of commentary and activity in the travel social media space, and much of it hasn’t been positive. If you’re involved in the travel affiliate marketing industry, either as a travel supplier or an affiliate, and you’ve followed the public debate about social media, you may be concerned as to what […]
Things I Think I Think – June 01, 2009
June 1, 2009 – 5:34 pm
This week’s musings, reflections and observations… 1. I think Cruises Inc’s aggressive push to recruit new travel agents from among the ranks of Generation X and Generation Y travelers is a much-needed (and long overdue) wake-up call to the cruise industry. According to the Cruise Lines International Association (CLIA), the average age of today’s North […]
Use Expedia Travel Trendwatch (ETT) to Tweak Travel Affiliate Programs
May 21, 2009 – 6:45 pm
The travel industry is highly sensitive to consumer trends and competitive dynamics. So Travel Affiliates take note of the following tool to keep an eye on those trends. Regardless of what travel niche you compete in or travel product and service you sell, as a travel affiliate, to stay ahead of your competitors, you should […]