Travel affiliates and suppliers reading Expedia’s and Travelocity latest year-end forecasts d will have to decide which online travel agency has ‘got it right’. In its fall Travel Trendwatch issue, Expedia.com depicts a rosy picture for price-driven travel consumers looking to book both air and hotels, while in its most recent data report, Travelocity shows […]
Tag Archives: Travel Suppliers
Expedia Says Down and Travelocity Says Up, So Who Should Travel Affiliates and Suppliers Believe?
October 2, 2009 – 11:07 am
Is Your Travel Affiliate Website Performing as Well as Other Online Travel Sites?
September 25, 2009 – 10:34 am
PhoCusWright and Compete suggest travel supplier and other online travel sites are bucking the broader travel industry downturn, but can travel affiliates claim the same? According to the just published Online Traffic and Conversion Report, a new study conducted by PhoCusWright (PCW) in partnership with Compete Inc., transactional website monthly traffic and conversion rates are […]
Things I Think I Think – September 21, 2009
September 21, 2009 – 3:47 pm
This week’s musings, reflections and observations about travel affiliate marketing… 1. I think if as a travel affiliate or travel supplier you are unclear about your customers’ expectations and reactions when visiting your website, then you should read Akamai Technologies’ new ‘2 Seconds’ study. According to the study, which was conducted by Forrester Consulting on […]
Are Travel Affiliates and Travel Agents Selling to the Same Travelers?
September 4, 2009 – 12:29 pm
Tripology’s latest Trend Report reveals travelers using travel agents have doubled their per trip travel budgets, leading us to ask whether travel affiliates are experiencing a similar upswing in their business. Tripology, an interactive travel referral service that sells pre-qualified vacation leads posted by leisure travelers on its site to specialist travel agents, conducts a […]
Rising Positive Travel Consumer Intentions Spell Good News for Travel Affiliates
August 14, 2009 – 9:44 am
According to the latest travelhorizons survey, consumers’ travel intentions are on the upswing; this suggests business should pick-up for travel affiliates and other players in the travel industry value chain. travelhorizons is a quarterly survey of the travel intentions of American consumers that are screened through “the lenses of emerging economic, social and political developments.” […]
Travelers Send Online Travel Players a Wake-Up Call
August 11, 2009 – 12:08 pm
I just finished reading excerpts from Forrester Research’s latest analysis of the U.S traveler’s online travel shopping experience, and to put it simply, the picture this noted market research firm paints is not pretty. This rather scathing report, Using Digital Channels To Calm The Angry Traveler, essentially calls for travel suppliers, online travel agencies and […]
New Caribbean Travel Market Research Resource for Travel Affiliates and Suppliers
July 24, 2009 – 1:04 pm
If you are a travel affiliate or a travel supplier selling (or thinking of selling) the Caribbean, then the CHTA’s new research repository should be of special interest. The CHTA (Caribbean Hotel & Tourism Association) has just launched the CHTA Data Center, a ‘members only’ resource tool which provides destination-specific market research, surveys, reports, statistics, […]
Hot Summer Deals Add-Up for Travel Affiliates
July 8, 2009 – 11:58 am
For the travel industry, summertime connotes peak season, the time of year when many American and European travelers head off to take their main vacation. Whether it’s a leisurely stay at some beach-side resort for ‘sun & fun’, a traipse to take in the culture and history of some storied city or countryside in a […]
What’s Next? Five Strategic Questions for Travel Affiliate Industry Executives
June 4, 2009 – 1:17 pm
As everyone is abundantly aware, the global recession has hit the travel industry rather hard. Many economists and political leaders are suggesting the worst is over. However, it seems to TravelDividends that there is little clarity as to how quickly the major world economies will recover, or regardless of its length, how well the travel […]
Travel Affiliates Help Travel Suppliers Sell Distressed Inventory
May 26, 2009 – 3:49 pm
Question: What do British Airways, Avis Car Rental, Expedia, Carnival Cruise Line, Funjet, InterContinental Hotels, Occidental Hotels, and RIU Hotels and Resorts have in common? Answer: Each travel supplier has a significant amount of distressed inventory, and all look to their travel affiliate partners to help offload it. Read any travel industry newswire, visit any […]