Tag Archives: Travel Affiliate Marketing

Things I Think I Think – September 21, 2009

This week’s musings, reflections and observations about travel affiliate marketing… 1. I think if as a travel affiliate or travel supplier you are unclear about your customers’ expectations and reactions when visiting your website, then you should read Akamai Technologies’ new ‘2 Seconds’ study. According to the study, which was conducted by Forrester Consulting on [...]

Is There a Future for Social Media in the Travel Affiliate Industry? – Part Two

Please note that the following post is the concluding section of our two-part article. Undeterred by the bad publicity social media travel sites have been getting in the trade press – or perhaps emboldened by it – Virgin Atlantic airlines, arguably one of the savviest marketers in any industry, announced this week that they’ve launched [...]

Is There a Future for Social Media in the Travel Affiliate Industry? – Part One

There has been a swirl of commentary and activity in the travel social media space, and much of it hasn’t been positive.  If you’re involved in the travel affiliate marketing industry, either as a travel supplier or an affiliate, and you’ve followed the public debate about social media, you may be concerned as to what [...]

Things I Think I Think – May 25, 2009

This week’s musings, reflections and observations… 1.  I think that there is a lot of venture capital money chasing too many travel 2.0 start-ups.   In addition to travel deals discovery search engine voyig.com (which TravelDividends profiled in our May 18th blog post), add Nextstop.com, Dopplr.com, Tripsay.com, Plazes.com and OffbeatGuides.com to the list of the ‘next [...]

Use Expedia Travel Trendwatch (ETT) to Tweak Travel Affiliate Programs

The travel industry is highly sensitive to consumer trends and competitive dynamics. So Travel Affiliates take note of the following tool to keep an eye on those trends. Regardless of what travel niche you compete in or travel product and service you sell, as a travel affiliate, to stay ahead of your competitors, you should [...]

Travel Affiliate Marketing Comes Of Age

Building a business that is both successful and sustainable during both good times and bad demands more than a focus on short-term profits, cost-cutting activities, or jumping on the latest ‘new, new thing’. This is particularly true for the travel and affiliate marketing industries, as each also tends to blindly rely on legacy business thinking [...]