This week’s musings, reflections and observations about travel affiliate marketing… 1. I think IMShopping’s major conclusion from their recent survey on online consumer buying sentiments that almost 80% of all U.S. adult online shoppers who have purchase items on line in the last 6 months miss the personalized service they receive from bricks & mortar […]
Tag Archives: Market Research
Rising Positive Travel Consumer Intentions Spell Good News for Travel Affiliates
August 14, 2009 – 9:44 am
According to the latest travelhorizons survey, consumers’ travel intentions are on the upswing; this suggests business should pick-up for travel affiliates and other players in the travel industry value chain. travelhorizons is a quarterly survey of the travel intentions of American consumers that are screened through “the lenses of emerging economic, social and political developments.” […]
Travelers Send Online Travel Players a Wake-Up Call
August 11, 2009 – 12:08 pm
I just finished reading excerpts from Forrester Research’s latest analysis of the U.S traveler’s online travel shopping experience, and to put it simply, the picture this noted market research firm paints is not pretty. This rather scathing report, Using Digital Channels To Calm The Angry Traveler, essentially calls for travel suppliers, online travel agencies and […]
Can Millennials Prop-Up the U.S. Travel Industry?
July 27, 2009 – 7:51 pm
Here’s some good news for the U.S. travel industry and travel affiliates…while Baby Boomers and Gen Xers may be stashing away their cash as a safeguard against the uncertain economy, it appears that the ‘Millennials’ are on a travel buying spree. According to a just-released survey from STA Travel, U.S. travelers between the ages of […]
New Caribbean Travel Market Research Resource for Travel Affiliates and Suppliers
July 24, 2009 – 1:04 pm
If you are a travel affiliate or a travel supplier selling (or thinking of selling) the Caribbean, then the CHTA’s new research repository should be of special interest. The CHTA (Caribbean Hotel & Tourism Association) has just launched the CHTA Data Center, a ‘members only’ resource tool which provides destination-specific market research, surveys, reports, statistics, […]
Travel Affiliates Should Follow American Travelers’ Wanderlust
July 10, 2009 – 11:15 am
The latest Harris Poll was just released, and it reveals that Americans are once again dreaming of traveling to far off lands. While these aspirations may be mere whimsy for some U.S. travelers, for others it’s an ambition that they are enthusiastically realizing. By understanding the American consumers’ innermost travel desires – and designing product […]