Tag Archives: Market Research

Expedia Says Down and Travelocity Says Up, So Who Should Travel Affiliates and Suppliers Believe?

Travel affiliates and suppliers reading Expedia’s and Travelocity latest year-end forecasts d will have to decide which online travel agency has ‘got it right’.  In its fall Travel Trendwatch issue, Expedia.com depicts a rosy picture for price-driven travel consumers looking to book both air and hotels, while in its most recent data report, Travelocity shows [...]

Things I Think I Think – September 28, 2009

This week’s musings, reflections and observations about travel affiliate marketing… 1. I think travel affiliates and travel suppliers might find Ad-ology Research’s recent survey conclusion that the majority of Americans are making their travel plans offline a bit disconcerting. Ad-ology Research conducts research and provides forecasts, analysis and insights to some 2,000 advertising agencies, media [...]

Is Your Travel Affiliate Website Performing as Well as Other Online Travel Sites?

PhoCusWright and Compete suggest travel supplier and other online travel sites are bucking the broader travel industry downturn, but can travel affiliates claim the same?   According to the just published Online Traffic and Conversion Report, a new study conducted by PhoCusWright (PCW) in partnership with Compete Inc., transactional website monthly traffic and conversion rates are [...]

Does Your Travel Affiliate Program Include Private Jet Charters?

Like the jet-setting and deal-making customers they serve, savvy travel affiliates are quietly making money in the private jet charter market as the economy begins to dig-out of the recession. If you’re like most folks, you probably believe that the premium business travelers’ use of commercial airlines and corporate jets has tanked since the onset [...]

Things I Think I Think – September 21, 2009

This week’s musings, reflections and observations about travel affiliate marketing… 1. I think if as a travel affiliate or travel supplier you are unclear about your customers’ expectations and reactions when visiting your website, then you should read Akamai Technologies’ new ‘2 Seconds’ study. According to the study, which was conducted by Forrester Consulting on [...]

Are Your Travelers Seeking Knowledge and Discovery on Their Overseas Trips?

According to new research from Mintel, UK travelers are increasingly traveling overseas to improve their knowledge or learn a skill…as American travel affiliates and travel suppliers, do you see the same trends with your customers? The British are unquestionably amongst the world’s most peripatetic travelers, so when market research powerhouse Mintel suggests that ‘fly and [...]

Things I Think I Think – September 14, 2009

This week’s musings, reflections and observations about travel affiliate marketing… 1. I think Snow24′s analysis that suggests European ski resorts represent a better vacation bargain for US skiers than comparable domestic resorts should give travel affiliates that sell ski trips a reason to smile. After a rather dismal 2008 winter ski season wrought on the [...]

Ancillary Revenue Growth is Good for Airlines and Travel Affiliates

Airlines worldwide generated more than $10.25 billion in ancillary revenue in 2008, a figure we suspect has both airlines and airline travel affiliates smiling.  Based on a thorough analysis of  financial statements from 92 airlines, brand consultancy IdeaWorks says airlines are increasingly looking to revenue generated form unbundled services to offset deteriorating average ticket prices [...]

Things I Think I Think – September 7, 2009

This week’s musings, reflections and observations about travel affiliate marketing… 1. I think travel affiliate marketers should be paying close attention to the projections for the upcoming holiday season emanating from the Fareologists at Bing Travel. According to the data and follow-on analysis from the industry’s leading ‘intelligent travel search and decision engine’, the cumulative [...]

Are Travel Affiliates and Travel Agents Selling to the Same Travelers?

Tripology’s latest Trend Report reveals travelers using travel agents have doubled their per trip travel budgets, leading us to ask whether travel affiliates are experiencing a similar upswing in their business. Tripology, an interactive travel referral service that sells pre-qualified vacation leads posted by leisure travelers on its site to specialist travel agents, conducts a [...]