Based on the initial newsfeeds coming out of the 2009 Lodging Conference, for the beleaguered hotel industry – and travel affiliate marketers that sell hotels and resorts – the lodging industry’s recovery won’t come any time soon. The Lodging Conference, considered by many to be the premier hospitality industry event that draws the top ‘hotel […]
Tag Archives: Winning Strategies
Are Your Travelers Seeking Knowledge and Discovery on Their Overseas Trips?
September 16, 2009 – 12:17 pm
According to new research from Mintel, UK travelers are increasingly traveling overseas to improve their knowledge or learn a skill…as American travel affiliates and travel suppliers, do you see the same trends with your customers? The British are unquestionably amongst the world’s most peripatetic travelers, so when market research powerhouse Mintel suggests that ‘fly and […]
New iPerceptions Hospitality Report Provides Travel Affiliates with Actionable Intelligence
August 12, 2009 – 10:03 am
If you are a travel affiliate that specializes in marketing hotels and resorts, according to iPerceptions, you’re missing-out on a lot of potential bookings. In its just-released Hospitality Industry Report Q2 2009, iPerceptions says that hotel/resort focused websites miss sizeable opportunities to convert ‘lookers’ into ‘bookers’, as on average, while on a hospitality related website, […]
Travelers Send Online Travel Players a Wake-Up Call
August 11, 2009 – 12:08 pm
I just finished reading excerpts from Forrester Research’s latest analysis of the U.S traveler’s online travel shopping experience, and to put it simply, the picture this noted market research firm paints is not pretty. This rather scathing report, Using Digital Channels To Calm The Angry Traveler, essentially calls for travel suppliers, online travel agencies and […]
New Caribbean Travel Market Research Resource for Travel Affiliates and Suppliers
July 24, 2009 – 1:04 pm
If you are a travel affiliate or a travel supplier selling (or thinking of selling) the Caribbean, then the CHTA’s new research repository should be of special interest. The CHTA (Caribbean Hotel & Tourism Association) has just launched the CHTA Data Center, a ‘members only’ resource tool which provides destination-specific market research, surveys, reports, statistics, […]
Selling Travel Insurance Benefits Travel Affiliates and Their Customers
July 23, 2009 – 11:52 am
In a travel industry where uncertainty reigns and risk is everywhere, travel insurance not only provides travelers with peace of mind should something unexpected negatively impact their travel plans, it also represents a highly attractive travel affiliate revenue opportunity. Travel insurance is a relatively large travel niche; according to a recently released survey sponsored by […]
Things I Think I Think – July 13, 2009
July 13, 2009 – 3:10 pm
This week’s musings, reflections and observations about travel affiliate marketing… 1. I think that rail travel represents a fairly solid travel affiliate opportunity, particularly for European travel affiliates. Unlike the US, rail in Europe has always enjoyed a strong position within the European inter-modal travel/transportation system; that position continues to grow in both in terms […]
Hot Summer Deals Add-Up for Travel Affiliates
July 8, 2009 – 11:58 am
For the travel industry, summertime connotes peak season, the time of year when many American and European travelers head off to take their main vacation. Whether it’s a leisurely stay at some beach-side resort for ‘sun & fun’, a traipse to take in the culture and history of some storied city or countryside in a […]
Capitalizing on US Traveler Vacation Trends – Insights for Travel Affiliates
July 2, 2009 – 11:00 am
The short-term prospects for the US vacation market seem a bit more promising, according to two just released surveys from Ypartnership, the travel and leisure industry advertising and public relations agency specialist. This is good news for travel affiliates and travel suppliers alike, and a look at the two survey’s findings can help both groups […]
Is There a Future for Social Media in the Travel Affiliate Industry? – Part Two
June 25, 2009 – 9:53 am
Please note that the following post is the concluding section of our two-part article. Undeterred by the bad publicity social media travel sites have been getting in the trade press – or perhaps emboldened by it – Virgin Atlantic airlines, arguably one of the savviest marketers in any industry, announced this week that they’ve launched […]