Travel affiliates should take note of the melding of seemingly disparate consumer trends like interest in preventative health and wellness, casino gaming, cruises, and train travel with the traditional spa experience. Although these and other spa related industry trends and findings were presented outside the context of affiliate marketing at the recently concluded Global Spa […]
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This week’s musings, reflections and observations… 1. I think Cruises Inc’s aggressive push to recruit new travel agents from among the ranks of Generation X and Generation Y travelers is a much-needed (and long overdue) wake-up call to the cruise industry. According to the Cruise Lines International Association (CLIA), the average age of today’s North […]
The travel industry is highly sensitive to consumer trends and competitive dynamics. So Travel Affiliates take note of the following tool to keep an eye on those trends. Regardless of what travel niche you compete in or travel product and service you sell, as a travel affiliate, to stay ahead of your competitors, you should […]
Two of the most insightful psychographic surveys that profile the purchasing behavior of the U.S. travel consumer – The Harris Poll and the American Express Travel Agent Survey – came out this week within a day of each other. Although some of their conclusions differed, one key finding resonated in both surveys: the ability to […]
The Cruise Industry should start taking a VERY close look at Cruise Affiliate Programs. Carnival Cruise Lines has… To spur growth, cruise lines have historically relied on the introduction of new ships to their fleets. The next twelve months will set an industry record – five of the big cruise lines will introduce their largest […]
Pop Quiz! Question 1…Quick, name the largest (and arguably most controversial) investments in the travel and affiliate marketing industries in the last twelve months? If you answered the $250 million cash investment in HomeAway, Inc., by several well respected VCs and Google’s restructuring of its $3.1 billion DoubleClick Performics acquisition respectively, you’d be right. Pop […]