In a travel industry where uncertainty reigns and risk is everywhere, travel insurance not only provides travelers with peace of mind should something unexpected negatively impact their travel plans, it also represents a highly attractive travel affiliate revenue opportunity. Travel insurance is a relatively large travel niche; according to a recently released survey sponsored by […]
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Today’s blog post is the continuation of our posting published on July 21, 2009 Assuming that the BVI micro-niche does in fact appeal to us from a product perspective, our next step in determining if this niche is worth investing in entails two follow-on tasks: assessing the market size and competitive intensity, and identifying which […]
The proverb ‘good things come in small packages’ often rings true for many things in life, including, in our view, the travel and travel affiliate industries. Within this context, TravelDividends believes island vacation packages are a wonderful example of this old adage and representative of the types of untapped travel affiliate opportunities available in the […]
This week’s musings, reflections and observations about travel affiliate marketing… 1. I think that rail travel represents a fairly solid travel affiliate opportunity, particularly for European travel affiliates. Unlike the US, rail in Europe has always enjoyed a strong position within the European inter-modal travel/transportation system; that position continues to grow in both in terms […]
The latest Harris Poll was just released, and it reveals that Americans are once again dreaming of traveling to far off lands. While these aspirations may be mere whimsy for some U.S. travelers, for others it’s an ambition that they are enthusiastically realizing. By understanding the American consumers’ innermost travel desires – and designing product […]
The short-term prospects for the US vacation market seem a bit more promising, according to two just released surveys from Ypartnership, the travel and leisure industry advertising and public relations agency specialist. This is good news for travel affiliates and travel suppliers alike, and a look at the two survey’s findings can help both groups […]
Please note that the following post is the concluding section of our two-part article. Undeterred by the bad publicity social media travel sites have been getting in the trade press – or perhaps emboldened by it – Virgin Atlantic airlines, arguably one of the savviest marketers in any industry, announced this week that they’ve launched […]
There has been a swirl of commentary and activity in the travel social media space, and much of it hasn’t been positive. If you’re involved in the travel affiliate marketing industry, either as a travel supplier or an affiliate, and you’ve followed the public debate about social media, you may be concerned as to what […]
By definition, the travel and tourism industry is large, global and is comprised of a vast (and ever growing) number of generic and specialty adjectival sectors and niches. One of these adjectival niches, adventure travel, continues to grow in popularity among travelers around the world and from all indications to date, this super-travel niche seems […]
This week’s musings, reflections and observations about travel affiliate marketing… 1. I think that the travel companies that underwrite the cost of primary market research, customized surveys and technical studies about the travel industry and subsequently share the results with the rest of the travel industry should be universally lauded for their efforts and largesse. […]