Viewing Archives for Category: Travel Niches

By definition, the travel and tourism industry is large, global and is comprised of a vast (and ever growing) number of generic and specialty adjectival sectors and niches.  One of these adjectival niches, adventure travel, continues to grow in popularity among travelers around the world and from all indications to date, this super-travel niche seems […]

As the complexity, opaqueness and uncertainties associated with travel consumers booking air, hotel and car reservations online has all but been eliminated by the technological advances adopted by travel suppliers, OTAs and others, the thrill, anticipation and luster that used to surround the planning of vacations and holidays for most travelers has all but evaporated.  […]

Although the travel industry is experiencing tough times this year, many people are still traveling for both leisure and business.  Lost in the sea of bad news is the fact that many of those consumers who are still traveling are also shopping for and purchasing luggage and other travel related accessories well before they board […]

Long a secretive and shady niche in the global travel industry, the shroud of mystery surrounding airline consolidators and the airlines that work with them is rapidly lifting.  Once loathe to publicly revealing their name in conjunction with their distribution partners in this opaque channel, airlines are now ‘opening their kimonos’, and loudly broadcasting their […]

The pet travel niche keeps growing, and that’s very good news for travel affiliates.  A new airline, Pet Airways, is set to begin its scheduled “pawssenger” service on July 14th, and the travel affiliate channel is a key element of their distribution strategy. TravelDividends wrote about the growing travel affiliate sales opportunities in the pet […]

Travel affiliates should take note of the melding of seemingly disparate consumer trends like interest in preventative health and wellness, casino gaming, cruises, and train travel with the traditional spa experience.  Although these and other spa related industry trends and findings were presented outside the context of affiliate marketing at the recently concluded Global Spa […]

Question: When does the broadening of a major travel supplier’s travel distribution channel result in less revenue opportunities for travel affiliates?  Answer: When the new channel pays affiliates less than the supplier’s existing affiliate program!  This seems to be the case with LeisureLink’s new distribution deal with Priceline when compared to their existing program with […]

Once the domain of Japanese salarymen crashing after a night of partying in Ginza or gap-year European student travelers traipsing around the world on a shoe-string budget, the micro-hotel concept seems to be sweeping the hospitality industry, and though it may be a bit early to call, this trend could pay big dividends to travel […]

Web 2.0 start-up MyCreativeTours, the website that is building the first experiential tour exchange that brings together travelers and local tour guides, is offering travel affiliates 30% commission on all bookings.  This program may be the catalyst that the company needs to propel it towards realizing its vision – “promote local tour guides’ creativity and […]

Think that there’s not much affiliate money to be made by focusing on travel niches?  If so, you may want to reconsider, as many travel niches can turn out to be ‘cash cows’ rather than ‘dogs’.  Case in point: how about dog travel! In our general research about all things associated with the travel affiliate […]