I know you have heard about this……. This shit has been going on since the 70’s. Airlines hate their distribution system with a passion usually saved for ex-mother in laws. And now, the siblings American Airlines and its reservations system Sabre could not make it through the family Christmas party without getting drunk and throwing […]
Tag Archives: Airline Affiliate Programs
Is There a Profit Opportunity for Travel Affiliates With British Airways’ New Business-Class Only Service?
September 29, 2009 – 1:44 pm
British Airways’ expects its new long-haul business-class service between London-New York to be profitable…should travel affiliates assume the same? That’s a question that many airline travel affiliates on either side of ‘The Pond’ are asking today as British Airways (BA) operated the inaugural flight of its controversial premium service. BA’s twice daily service (except Saturdays) […]
Things I Think I Think – September 21, 2009
September 21, 2009 – 3:47 pm
This week’s musings, reflections and observations about travel affiliate marketing… 1. I think if as a travel affiliate or travel supplier you are unclear about your customers’ expectations and reactions when visiting your website, then you should read Akamai Technologies’ new ‘2 Seconds’ study. According to the study, which was conducted by Forrester Consulting on […]
Ancillary Revenue Growth is Good for Airlines and Travel Affiliates
September 11, 2009 – 12:03 pm
Airlines worldwide generated more than $10.25 billion in ancillary revenue in 2008, a figure we suspect has both airlines and airline travel affiliates smiling. Based on a thorough analysis of financial statements from 92 airlines, brand consultancy IdeaWorks says airlines are increasingly looking to revenue generated form unbundled services to offset deteriorating average ticket prices […]
Things I Think I Think – July 28, 2009
July 28, 2009 – 7:49 am
This week’s musings, reflections and observations about travel affiliate marketing… 1. I think Delta’s second quarter financial results underscores the point I made in last week’s ‘TITIT’ column that U.S airlines that offer travel affiliate programs are, in general, more profitable. Delta Air Lines (DL) reported a net loss of $257 million in the quarter […]
Things I Think I Think – July 20, 2009
July 20, 2009 – 12:59 pm
This week’s musings, reflections and observations about travel affiliate marketing… 1. I think that American Airlines (AA) needs to ‘wake up and smell the travel affiliate roses’. AA just released its second quarter financials, and – surprise, surprise – they reported a net loss of $390 million. In a prepared statement to employees, Gerard Arpey, […]
Sports Toursim: A Ready Market for Travel Affiliates
June 30, 2009 – 9:16 am
If you are involved in the sport tourism travel affiliate industry, or are interested in doing so, you should consider booking travel reservations to Johannesburg, South Africa for July 5th – 9th, 2010. That’s when the World Sport Destination Expo, the first-ever international sports tourism conclave, is scheduled to be held immediately preceding the biggest […]
Things I Think I Think – June 29, 2009
June 29, 2009 – 9:26 am
This week’s musings, reflections and observations about travel affiliate marketing… 1. I think it’s great that more and more executives in travel companies up and down the travel value chain are jumping head-first onto the ancillary revenue bandwagon…for many companies, this is a ‘no brainer’ as selling ancillary revenue sometimes is the difference between making […]
Plunging Airline Traffic and Airfares Good News for Travel Affiliates?
June 12, 2009 – 9:11 am
Airline executives from around the world continue to paint a gloomy picture for their industry’s short- to medium-term prospects. If you are a travel affiliate or a travel program manager with an affiliate network, you may want to take notice, for the airline industry’s plunging traffic and airfares could hold positive news for the travel […]
Virgin Atlantic Ups Its Support for Travel Affiliates
June 9, 2009 – 12:03 pm
Virgin Atlantic Airways (VS), arguably one of the most ardent airline supporters of the travel affiliate channel, has reinforced its commitment to U.S. based travel affiliates by announcing a new commission bonus program. Effective immediately through June 22, 2009, Virgin Atlantic will pay an additional 2.5% – 3% commission or $25 (whichever is greater) on […]