Monthly Archives: June 2009

Sports Toursim: A Ready Market for Travel Affiliates

If you are involved in the sport tourism travel affiliate industry, or are interested in doing so, you should consider booking travel reservations to Johannesburg, South Africa for July 5th – 9th, 2010.  That’s when the World Sport Destination Expo, the first-ever international sports tourism conclave, is scheduled to be held immediately preceding the biggest […]

Things I Think I Think – June 29, 2009

This week’s musings, reflections and observations about travel affiliate marketing… 1. I think it’s great that more and more executives in travel companies up and down the travel value chain are jumping head-first onto the ancillary revenue bandwagon…for many companies, this is a ‘no brainer’ as selling ancillary revenue sometimes is the difference between making […]

Why Hostels Are a Good Play for Travel Affiliates

The hostel industry is celebrating its centennial this year, and unlike some other industry segments that have come and gone since the first hostel was opened in Burg Altena, Germany in 1909 (does anyone remember the days when people crossed the Atlantic on ocean liners and not airplanes?), not only have hostels managed to survive, […]

Is There a Future for Social Media in the Travel Affiliate Industry? – Part Two

Please note that the following post is the concluding section of our two-part article. Undeterred by the bad publicity social media travel sites have been getting in the trade press – or perhaps emboldened by it – Virgin Atlantic airlines, arguably one of the savviest marketers in any industry, announced this week that they’ve launched […]

Is There a Future for Social Media in the Travel Affiliate Industry? – Part One

There has been a swirl of commentary and activity in the travel social media space, and much of it hasn’t been positive.  If you’re involved in the travel affiliate marketing industry, either as a travel supplier or an affiliate, and you’ve followed the public debate about social media, you may be concerned as to what […]

Exploring Travel Affiliate Opportunities with Adventure Travel Tour Operators

In our June 19th blog post, TravelDividends provided an overview of the adventure travel industry, including estimates of market size, industry dynamics and trends and some of the evolving characteristics of the adventure travel consumer.  In today’s follow-up to that article, we profile how travel affiliates can profit from two standard – yet vastly different […]

Things I Think I Think – June 22, 2009

This week’s musings, reflections and observations about travel affiliate marketing… 1. I think there is a gem of a finding for travel affiliates in Jones Lang LaSalle Hotels, one of the world’s leading professional services firms that specializes in hotel real estate, just released analysis of the U.S. lodging industry. In their FocusOn: Seven Winners […]

Exploring Opportunities in Adventure Travel Affiliate Programs

By definition, the travel and tourism industry is large, global and is comprised of a vast (and ever growing) number of generic and specialty adjectival sectors and niches.  One of these adjectival niches, adventure travel, continues to grow in popularity among travelers around the world and from all indications to date, this super-travel niche seems […]

Travel Affiliates Should ‘Think Global, Book Local’

As the complexity, opaqueness and uncertainties associated with travel consumers booking air, hotel and car reservations online has all but been eliminated by the technological advances adopted by travel suppliers, OTAs and others, the thrill, anticipation and luster that used to surround the planning of vacations and holidays for most travelers has all but evaporated.  […]

Generating Higher Travel Affiliate Commissions from Car Hire Sites

Often overlooked as a revenue opportunity, car rental programs (or car hire programs as they are called in the UK/Europe) have always been a good source of commissions for travel affiliate.  Most of the major car rental companies distribute through the travel affiliate channel (with Hertz and National Car Rental prominent dissenters).  TravelDividends profiled our […]