Although the travel industry is experiencing tough times this year, many people are still traveling for both leisure and business. Lost in the sea of bad news is the fact that many of those consumers who are still traveling are also shopping for and purchasing luggage and other travel related accessories well before they board […]
Monthly Archives: June 2009
Things I Think I Think – June 15, 2009
June 15, 2009 – 8:39 am
This week’s musings, reflections and observations about travel affiliate marketing… 1. I think that the travel companies that underwrite the cost of primary market research, customized surveys and technical studies about the travel industry and subsequently share the results with the rest of the travel industry should be universally lauded for their efforts and largesse. […]
Plunging Airline Traffic and Airfares Good News for Travel Affiliates?
June 12, 2009 – 9:11 am
Airline executives from around the world continue to paint a gloomy picture for their industry’s short- to medium-term prospects. If you are a travel affiliate or a travel program manager with an affiliate network, you may want to take notice, for the airline industry’s plunging traffic and airfares could hold positive news for the travel […]
How Travel Affiliates Can Capitalize on the Rebound in Caribbean Travel – Part 2
June 11, 2009 – 7:46 am
Please note that the following is a continuation from yesterday’s Blog post. Axiom Number 2: When You Come To a Fork in the Road, Take It If a hotel/resort or intermediary offer the same product, at the same price but at different travel affiliate commission levels, it stands to reason that travel affiliates follow ‘the […]
How Travel Affiliates Can Capitalize on the Rebound in Caribbean Travel – Part 1
June 10, 2009 – 5:35 am
The Caribbean is heating-up again for travel affiliates as unprecedented numbers of hotels and resorts, together with their partner airlines and tour operators, are luring value-driven travelers back with a bevy of discounts, promotions and deals. The critical question travel affiliates should be asking is: Given this flurry of supplier activity and pricing largesse, am […]
Virgin Atlantic Ups Its Support for Travel Affiliates
June 9, 2009 – 12:03 pm
Virgin Atlantic Airways (VS), arguably one of the most ardent airline supporters of the travel affiliate channel, has reinforced its commitment to U.S. based travel affiliates by announcing a new commission bonus program. Effective immediately through June 22, 2009, Virgin Atlantic will pay an additional 2.5% – 3% commission or $25 (whichever is greater) on […]
Things I Think I Think – June 08, 2009
June 8, 2009 – 11:35 am
This week’s musings, reflections and observations… 1. Despite the profundity of bad news about the travel industry, I continue to think that the industry’s financial woes present unprecedented opportunities for the travel affiliate channel to establish itself as a strong and valuable partner for travel suppliers worldwide (see item number 5 in my May 11th […]
Airlines ‘Open Kimonos’ for Airline Consolidators and Travel Affiliates
June 5, 2009 – 1:49 pm
Long a secretive and shady niche in the global travel industry, the shroud of mystery surrounding airline consolidators and the airlines that work with them is rapidly lifting. Once loathe to publicly revealing their name in conjunction with their distribution partners in this opaque channel, airlines are now ‘opening their kimonos’, and loudly broadcasting their […]
What’s Next? Five Strategic Questions for Travel Affiliate Industry Executives
June 4, 2009 – 1:17 pm
As everyone is abundantly aware, the global recession has hit the travel industry rather hard. Many economists and political leaders are suggesting the worst is over. However, it seems to TravelDividends that there is little clarity as to how quickly the major world economies will recover, or regardless of its length, how well the travel […]
Air Travel Is For the Dogs – And Travel Affiliates!
June 3, 2009 – 5:59 am
The pet travel niche keeps growing, and that’s very good news for travel affiliates. A new airline, Pet Airways, is set to begin its scheduled “pawssenger” service on July 14th, and the travel affiliate channel is a key element of their distribution strategy. TravelDividends wrote about the growing travel affiliate sales opportunities in the pet […]