Please note that the following post is the concluding section of our two-part article. Undeterred by the bad publicity social media travel sites have been getting in the trade press – or perhaps emboldened by it – Virgin Atlantic airlines, arguably one of the savviest marketers in any industry, announced this week that they’ve launched […]
Is There a Future for Social Media in the Travel Affiliate Industry? – Part One
There has been a swirl of commentary and activity in the travel social media space, and much of it hasn’t been positive. If you’re involved in the travel affiliate marketing industry, either as a travel supplier or an affiliate, and you’ve followed the public debate about social media, you may be concerned as to what […]
Exploring Travel Affiliate Opportunities with Adventure Travel Tour Operators
In our June 19th blog post, TravelDividends provided an overview of the adventure travel industry, including estimates of market size, industry dynamics and trends and some of the evolving characteristics of the adventure travel consumer. In today’s follow-up to that article, we profile how travel affiliates can profit from two standard – yet vastly different […]
Things I Think I Think – June 22, 2009
This week’s musings, reflections and observations about travel affiliate marketing… 1. I think there is a gem of a finding for travel affiliates in Jones Lang LaSalle Hotels, one of the world’s leading professional services firms that specializes in hotel real estate, just released analysis of the U.S. lodging industry. In their FocusOn: Seven Winners […]
Exploring Opportunities in Adventure Travel Affiliate Programs
By definition, the travel and tourism industry is large, global and is comprised of a vast (and ever growing) number of generic and specialty adjectival sectors and niches. One of these adjectival niches, adventure travel, continues to grow in popularity among travelers around the world and from all indications to date, this super-travel niche seems […]
Travel Affiliates Should ‘Think Global, Book Local’
As the complexity, opaqueness and uncertainties associated with travel consumers booking air, hotel and car reservations online has all but been eliminated by the technological advances adopted by travel suppliers, OTAs and others, the thrill, anticipation and luster that used to surround the planning of vacations and holidays for most travelers has all but evaporated. […]
Generating Higher Travel Affiliate Commissions from Car Hire Sites
Often overlooked as a revenue opportunity, car rental programs (or car hire programs as they are called in the UK/Europe) have always been a good source of commissions for travel affiliate. Most of the major car rental companies distribute through the travel affiliate channel (with Hertz and National Car Rental prominent dissenters). TravelDividends profiled our […]
Luggage Sales Could Pack Profits for Travel Affiliates
Although the travel industry is experiencing tough times this year, many people are still traveling for both leisure and business. Lost in the sea of bad news is the fact that many of those consumers who are still traveling are also shopping for and purchasing luggage and other travel related accessories well before they board […]
Things I Think I Think – June 15, 2009
This week’s musings, reflections and observations about travel affiliate marketing… 1. I think that the travel companies that underwrite the cost of primary market research, customized surveys and technical studies about the travel industry and subsequently share the results with the rest of the travel industry should be universally lauded for their efforts and largesse. […]
Plunging Airline Traffic and Airfares Good News for Travel Affiliates?
Airline executives from around the world continue to paint a gloomy picture for their industry’s short- to medium-term prospects. If you are a travel affiliate or a travel program manager with an affiliate network, you may want to take notice, for the airline industry’s plunging traffic and airfares could hold positive news for the travel […]