Please note that the following is a continuation from yesterday’s Blog post. Axiom Number 2: When You Come To a Fork in the Road, Take It If a hotel/resort or intermediary offer the same product, at the same price but at different travel affiliate commission levels, it stands to reason that travel affiliates follow ‘the […]
How Travel Affiliates Can Capitalize on the Rebound in Caribbean Travel – Part 1
The Caribbean is heating-up again for travel affiliates as unprecedented numbers of hotels and resorts, together with their partner airlines and tour operators, are luring value-driven travelers back with a bevy of discounts, promotions and deals. The critical question travel affiliates should be asking is: Given this flurry of supplier activity and pricing largesse, am […]
Virgin Atlantic Ups Its Support for Travel Affiliates
Virgin Atlantic Airways (VS), arguably one of the most ardent airline supporters of the travel affiliate channel, has reinforced its commitment to U.S. based travel affiliates by announcing a new commission bonus program. Effective immediately through June 22, 2009, Virgin Atlantic will pay an additional 2.5% – 3% commission or $25 (whichever is greater) on […]
Things I Think I Think – June 08, 2009
This week’s musings, reflections and observations… 1. Despite the profundity of bad news about the travel industry, I continue to think that the industry’s financial woes present unprecedented opportunities for the travel affiliate channel to establish itself as a strong and valuable partner for travel suppliers worldwide (see item number 5 in my May 11th […]
Airlines ‘Open Kimonos’ for Airline Consolidators and Travel Affiliates
Long a secretive and shady niche in the global travel industry, the shroud of mystery surrounding airline consolidators and the airlines that work with them is rapidly lifting. Once loathe to publicly revealing their name in conjunction with their distribution partners in this opaque channel, airlines are now ‘opening their kimonos’, and loudly broadcasting their […]
What’s Next? Five Strategic Questions for Travel Affiliate Industry Executives
As everyone is abundantly aware, the global recession has hit the travel industry rather hard. Many economists and political leaders are suggesting the worst is over. However, it seems to TravelDividends that there is little clarity as to how quickly the major world economies will recover, or regardless of its length, how well the travel […]
Air Travel Is For the Dogs – And Travel Affiliates!
The pet travel niche keeps growing, and that’s very good news for travel affiliates. A new airline, Pet Airways, is set to begin its scheduled “pawssenger” service on July 14th, and the travel affiliate channel is a key element of their distribution strategy. TravelDividends wrote about the growing travel affiliate sales opportunities in the pet […]
Spa Industry Trends Portend Profits for Travel Affiliates
Travel affiliates should take note of the melding of seemingly disparate consumer trends like interest in preventative health and wellness, casino gaming, cruises, and train travel with the traditional spa experience. Although these and other spa related industry trends and findings were presented outside the context of affiliate marketing at the recently concluded Global Spa […]
Things I Think I Think – June 01, 2009
This week’s musings, reflections and observations… 1. I think Cruises Inc’s aggressive push to recruit new travel agents from among the ranks of Generation X and Generation Y travelers is a much-needed (and long overdue) wake-up call to the cruise industry. According to the Cruise Lines International Association (CLIA), the average age of today’s North […]