This week’s musings, reflections and observations about travel affiliate marketing… 1. I think that Jet Blue’s abrupt halt of their ‘All You Can Jet’ travel pass promotion some 2 days earlier than originally planned underscores my observation noted in last week’s column that this was a brilliant approach to “…stimulating consumer demand in the face […]
Viewing Archives for Category: Strategy
If you are a travel affiliate that specializes in marketing hotels and resorts, according to iPerceptions, you’re missing-out on a lot of potential bookings. In its just-released Hospitality Industry Report Q2 2009, iPerceptions says that hotel/resort focused websites miss sizeable opportunities to convert ‘lookers’ into ‘bookers’, as on average, while on a hospitality related website, […]
Today’s blog post is the continuation of our posting published on July 21, 2009 Assuming that the BVI micro-niche does in fact appeal to us from a product perspective, our next step in determining if this niche is worth investing in entails two follow-on tasks: assessing the market size and competitive intensity, and identifying which […]
The proverb ‘good things come in small packages’ often rings true for many things in life, including, in our view, the travel and travel affiliate industries. Within this context, TravelDividends believes island vacation packages are a wonderful example of this old adage and representative of the types of untapped travel affiliate opportunities available in the […]
Although the failing economy has taken its toll on the luxury travel market, for travel affiliates, this super-niche still represents one of the most lucrative segments in the global travel industry. Perhaps the best opportunity for travel affiliates wishing to sell to luxury travelers is to ‘link-up’ with Luxury Link, one of the world’s leading […]
The latest Harris Poll was just released, and it reveals that Americans are once again dreaming of traveling to far off lands. While these aspirations may be mere whimsy for some U.S. travelers, for others it’s an ambition that they are enthusiastically realizing. By understanding the American consumers’ innermost travel desires – and designing product […]
The short-term prospects for the US vacation market seem a bit more promising, according to two just released surveys from Ypartnership, the travel and leisure industry advertising and public relations agency specialist. This is good news for travel affiliates and travel suppliers alike, and a look at the two survey’s findings can help both groups […]
This week’s musings, reflections and observations about travel affiliate marketing… 1. I think there is a gem of a finding for travel affiliates in Jones Lang LaSalle Hotels, one of the world’s leading professional services firms that specializes in hotel real estate, just released analysis of the U.S. lodging industry. In their FocusOn: Seven Winners […]
Although the travel industry is experiencing tough times this year, many people are still traveling for both leisure and business. Lost in the sea of bad news is the fact that many of those consumers who are still traveling are also shopping for and purchasing luggage and other travel related accessories well before they board […]
This week’s musings, reflections and observations about travel affiliate marketing… 1. I think that the travel companies that underwrite the cost of primary market research, customized surveys and technical studies about the travel industry and subsequently share the results with the rest of the travel industry should be universally lauded for their efforts and largesse. […]