Travel affiliates and suppliers reading Expedia’s and Travelocity latest year-end forecasts d will have to decide which online travel agency has ‘got it right’. In its fall Travel Trendwatch issue, Expedia.com depicts a rosy picture for price-driven travel consumers looking to book both air and hotels, while in its most recent data report, Travelocity shows […]
Viewing Archives for Category: Travel Suppliers
PhoCusWright and Compete suggest travel supplier and other online travel sites are bucking the broader travel industry downturn, but can travel affiliates claim the same? According to the just published Online Traffic and Conversion Report, a new study conducted by PhoCusWright (PCW) in partnership with Compete Inc., transactional website monthly traffic and conversion rates are […]
If you’re like most travel affiliates, you’re very selective about which travel conferences, events and trade shows to attend; in our view, World Travel Mart should be at the top of your list. Billed as a “must attend’ conference and business exhibition, this London, UK based conference allows participants from all sectors of the travel […]
Travel + Leisure released its latest A-List of the top US and Canadian travel agents, which prompts us to ask: Why isn’t there a comparable list for travel affiliates? This renowned travel magazine publishes several annual polls that identify the ‘Best of the Best’ in virtually every conceivable category within the global travel industry. Among […]
According to new research from Mintel, UK travelers are increasingly traveling overseas to improve their knowledge or learn a skill…as American travel affiliates and travel suppliers, do you see the same trends with your customers? The British are unquestionably amongst the world’s most peripatetic travelers, so when market research powerhouse Mintel suggests that ‘fly and […]
Tripology’s latest Trend Report reveals travelers using travel agents have doubled their per trip travel budgets, leading us to ask whether travel affiliates are experiencing a similar upswing in their business. Tripology, an interactive travel referral service that sells pre-qualified vacation leads posted by leisure travelers on its site to specialist travel agents, conducts a […]
This week’s musings, reflections and observations about travel affiliate marketing… 1. I think that Jet Blue’s abrupt halt of their ‘All You Can Jet’ travel pass promotion some 2 days earlier than originally planned underscores my observation noted in last week’s column that this was a brilliant approach to “…stimulating consumer demand in the face […]
According to the latest travelhorizons survey, consumers’ travel intentions are on the upswing; this suggests business should pick-up for travel affiliates and other players in the travel industry value chain. travelhorizons is a quarterly survey of the travel intentions of American consumers that are screened through “the lenses of emerging economic, social and political developments.” […]
I just finished reading excerpts from Forrester Research’s latest analysis of the U.S traveler’s online travel shopping experience, and to put it simply, the picture this noted market research firm paints is not pretty. This rather scathing report, Using Digital Channels To Calm The Angry Traveler, essentially calls for travel suppliers, online travel agencies and […]