There has been a swirl of commentary and activity in the travel social media space, and much of it hasn’t been positive. If you’re involved in the travel affiliate marketing industry, either as a travel supplier or an affiliate, and you’ve followed the public debate about social media, you may be concerned as to what […]
Tag Archives: Winning Strategies
Is There a Future for Social Media in the Travel Affiliate Industry? – Part One
June 24, 2009 – 11:29 am
Exploring Opportunities in Adventure Travel Affiliate Programs
June 19, 2009 – 10:44 am
By definition, the travel and tourism industry is large, global and is comprised of a vast (and ever growing) number of generic and specialty adjectival sectors and niches. One of these adjectival niches, adventure travel, continues to grow in popularity among travelers around the world and from all indications to date, this super-travel niche seems […]
Things I Think I Think – June 15, 2009
June 15, 2009 – 8:39 am
This week’s musings, reflections and observations about travel affiliate marketing… 1. I think that the travel companies that underwrite the cost of primary market research, customized surveys and technical studies about the travel industry and subsequently share the results with the rest of the travel industry should be universally lauded for their efforts and largesse. […]
Plunging Airline Traffic and Airfares Good News for Travel Affiliates?
June 12, 2009 – 9:11 am
Airline executives from around the world continue to paint a gloomy picture for their industry’s short- to medium-term prospects. If you are a travel affiliate or a travel program manager with an affiliate network, you may want to take notice, for the airline industry’s plunging traffic and airfares could hold positive news for the travel […]
How Travel Affiliates Can Capitalize on the Rebound in Caribbean Travel – Part 2
June 11, 2009 – 7:46 am
Please note that the following is a continuation from yesterday’s Blog post. Axiom Number 2: When You Come To a Fork in the Road, Take It If a hotel/resort or intermediary offer the same product, at the same price but at different travel affiliate commission levels, it stands to reason that travel affiliates follow ‘the […]
How Travel Affiliates Can Capitalize on the Rebound in Caribbean Travel – Part 1
June 10, 2009 – 5:35 am
The Caribbean is heating-up again for travel affiliates as unprecedented numbers of hotels and resorts, together with their partner airlines and tour operators, are luring value-driven travelers back with a bevy of discounts, promotions and deals. The critical question travel affiliates should be asking is: Given this flurry of supplier activity and pricing largesse, am […]
What’s Next? Five Strategic Questions for Travel Affiliate Industry Executives
June 4, 2009 – 1:17 pm
As everyone is abundantly aware, the global recession has hit the travel industry rather hard. Many economists and political leaders are suggesting the worst is over. However, it seems to TravelDividends that there is little clarity as to how quickly the major world economies will recover, or regardless of its length, how well the travel […]
Things I Think I Think – June 01, 2009
June 1, 2009 – 5:34 pm
This week’s musings, reflections and observations… 1. I think Cruises Inc’s aggressive push to recruit new travel agents from among the ranks of Generation X and Generation Y travelers is a much-needed (and long overdue) wake-up call to the cruise industry. According to the Cruise Lines International Association (CLIA), the average age of today’s North […]