Travel + Leisure released its latest A-List of the top US and Canadian travel agents, which prompts us to ask: Why isn’t there a comparable list for travel affiliates? This renowned travel magazine publishes several annual polls that identify the ‘Best of the Best’ in virtually every conceivable category within the global travel industry. Among […]
Are Your Travelers Seeking Knowledge and Discovery on Their Overseas Trips?
According to new research from Mintel, UK travelers are increasingly traveling overseas to improve their knowledge or learn a skill…as American travel affiliates and travel suppliers, do you see the same trends with your customers? The British are unquestionably amongst the world’s most peripatetic travelers, so when market research powerhouse Mintel suggests that ‘fly and […]
Travel Affiliates May Find ideeli.com an Ideal Ancillary Revenue Opportunity
TravelDividends often comments on the value and benefits that ancillary travel sales opportunities hold for travel affiliates; the new partnership between ideeli.com and Luxury Link represents, in our opinion, a great example of these types of programs. ideeli is a members-only shopping community that caters to the carriage trade. The company creates online ‘time-limited’ sales […]
Things I Think I Think – September 14, 2009
This week’s musings, reflections and observations about travel affiliate marketing… 1. I think Snow24’s analysis that suggests European ski resorts represent a better vacation bargain for US skiers than comparable domestic resorts should give travel affiliates that sell ski trips a reason to smile. After a rather dismal 2008 winter ski season wrought on the […]
Ancillary Revenue Growth is Good for Airlines and Travel Affiliates
Airlines worldwide generated more than $10.25 billion in ancillary revenue in 2008, a figure we suspect has both airlines and airline travel affiliates smiling. Based on a thorough analysis of financial statements from 92 airlines, brand consultancy IdeaWorks says airlines are increasingly looking to revenue generated form unbundled services to offset deteriorating average ticket prices […]
Are Travel Affiliates and Travel Agents Selling to the Same Travelers?
Tripology’s latest Trend Report reveals travelers using travel agents have doubled their per trip travel budgets, leading us to ask whether travel affiliates are experiencing a similar upswing in their business. Tripology, an interactive travel referral service that sells pre-qualified vacation leads posted by leisure travelers on its site to specialist travel agents, conducts a […]
Congratulations to Pepperjam and GSI Commerce…We Think
The affiliate marketing world is abuzz today, as the news about GSI Commerce’s acquisition of “certain assets” of Pepperjam spreads to all corners of the industry. Much of the commentary we’ve read congratulates Kris Jones of Pepperjam and Michael Rubin of GSI Commerce, and their respective teams, for the strategic brilliance and great synergies underlying […]
Will the Rising Wave of Travel Agent Service Fees Bring a Surge in Travel Affiliate Cruise Sales?
Travel affiliates, listen up: according to a new survey, travel agents are increasingly levying client service fees; if this trend continues it may provide the impetus for more cruise lines to set-up travel affiliate programs. What prompts TravelDividends to make this prediction? Basically a somewhat ‘throw-away’ line in a survey we recently read about the […]
Things I Think I Think – August 31, 2009
This week’s musings, reflections and observations about travel affiliate marketing… 1. I think IMShopping’s major conclusion from their recent survey on online consumer buying sentiments that almost 80% of all U.S. adult online shoppers who have purchase items on line in the last 6 months miss the personalized service they receive from bricks & mortar […]