Viewing Archives for Category: Research

This week’s musings, reflections and observations about travel affiliate marketing… 1. I think IMShopping’s major conclusion from their recent survey on online consumer buying sentiments that almost 80% of all U.S. adult online shoppers who have purchase items on line in the last 6 months miss the personalized service they receive from bricks & mortar [...]

Orbitz Insider Index notes that travel suppliers are offering deep discounts for the upcoming Labor Day weekend – this translates into big opportunities for travelers and travel affiliates alike. Traditionally, holiday weekends are a time when airlines, hotels, cruise lines, tour operators and other travel suppliers are able to mark-up their products at a premium.  [...]

This week’s musings, reflections and observations about travel affiliate marketing… 1. I think travel affiliates should pounce on JetBlue’s ‘All You Can Jet’ travel pass promotion, as it provides a great opportunity to increase their sales on this travel affiliate-friendly carrier. The core elements of the program are rather simple: For $599, travelers can fly [...]

According to the latest travelhorizons survey, consumers’ travel intentions are on the upswing; this suggests business should pick-up for travel affiliates and other players in the travel industry value chain. travelhorizons is a quarterly survey of the travel intentions of American consumers that are screened through “the lenses of emerging economic, social and political developments.”  [...]

If you are a travel affiliate that specializes in marketing hotels and resorts, according to iPerceptions, you’re missing-out on a lot of potential bookings.  In its just-released Hospitality Industry Report Q2 2009, iPerceptions says that hotel/resort focused websites miss sizeable opportunities to convert ‘lookers’ into ‘bookers’, as on average, while on a hospitality related website, [...]

I just finished reading excerpts from Forrester Research’s latest analysis of the U.S traveler’s online travel shopping experience, and to put it simply, the picture this noted market research firm paints is not pretty.  This rather scathing report, Using Digital Channels To Calm The Angry Traveler, essentially calls for travel suppliers, online travel agencies and [...]

This week’s musings, reflections and observations about travel affiliate marketing… 1. I think Mexico City’s bid to resuscitate its flailing tourism industry by offering free travel insurance to tourists is a terrific idea, one that should be copied by other travel destinations that have likewise been crippled by tourists’ fear of swine flu or other [...]

This week’s musings, reflections and observations about travel affiliate marketing… 1. I think Delta’s second quarter financial results underscores the point I made in last week’s ‘TITIT’ column that U.S airlines that offer travel affiliate programs are, in general, more profitable. Delta Air Lines (DL) reported a net loss of $257 million in the quarter [...]

Here’s some good news for the U.S. travel industry and travel affiliates…while Baby Boomers and Gen Xers may be stashing away their cash as a safeguard against the uncertain economy, it appears that the ‘Millennials’ are on a travel buying spree.  According to a just-released survey from STA Travel, U.S. travelers between the ages of [...]

If you are a travel affiliate or a travel supplier selling (or thinking of selling) the Caribbean, then the CHTA’s new research repository should be of special interest.  The CHTA (Caribbean Hotel & Tourism Association) has just launched the CHTA Data Center, a ‘members only’ resource tool which provides destination-specific market research, surveys, reports, statistics, [...]