If you are a travel affiliate or a travel supplier selling (or thinking of selling) the Caribbean, then the CHTA’s new research repository should be of special interest. The CHTA (Caribbean Hotel & Tourism Association) has just launched the CHTA Data Center, a ‘members only’ resource tool which provides destination-specific market research, surveys, reports, statistics, […]
Selling Travel Insurance Benefits Travel Affiliates and Their Customers
In a travel industry where uncertainty reigns and risk is everywhere, travel insurance not only provides travelers with peace of mind should something unexpected negatively impact their travel plans, it also represents a highly attractive travel affiliate revenue opportunity. Travel insurance is a relatively large travel niche; according to a recently released survey sponsored by […]
Island Vacations Represent Great Travel Niches for Travel Affiliates – Part 2
Today’s blog post is the continuation of our posting published on July 21, 2009 Assuming that the BVI micro-niche does in fact appeal to us from a product perspective, our next step in determining if this niche is worth investing in entails two follow-on tasks: assessing the market size and competitive intensity, and identifying which […]
Island Vacations Represent Great Travel Niches for Travel Affiliates – Part 1
The proverb ‘good things come in small packages’ often rings true for many things in life, including, in our view, the travel and travel affiliate industries. Within this context, TravelDividends believes island vacation packages are a wonderful example of this old adage and representative of the types of untapped travel affiliate opportunities available in the […]
Things I Think I Think – July 20, 2009
This week’s musings, reflections and observations about travel affiliate marketing… 1. I think that American Airlines (AA) needs to ‘wake up and smell the travel affiliate roses’. AA just released its second quarter financials, and – surprise, surprise – they reported a net loss of $390 million. In a prepared statement to employees, Gerard Arpey, […]
Linking Travel Affiliates and Luxury Travelers
Although the failing economy has taken its toll on the luxury travel market, for travel affiliates, this super-niche still represents one of the most lucrative segments in the global travel industry. Perhaps the best opportunity for travel affiliates wishing to sell to luxury travelers is to ‘link-up’ with Luxury Link, one of the world’s leading […]
All-Inclusive Resorts Allure Travelers and Travel Affiliates
If we were playing the TV game show Jeopardy!, and the clue to the ‘question’ is…‘sun and fun vacation at a resort with miles of sandy beaches, gentle trade winds blowing and a smorgasbord of fine food and seemingly limitless activities and entertainment’, then most contestants (and travel affiliates) would offer “what is an all-inclusive” […]
Interview with Mark Ellinger – Ellinger Consulting, Inc.
When thinking about the travel industry value chain in its broadest context, and the inexorable interdependencies among the various industry segments and players, perhaps none is as critical to the whole as is the airline industry. TravelDividends is privileged to have Mark Ellinger, Managing Principal of Ellinger Consulting, join us today to launch our new […]
Things I Think I Think – July 13, 2009
This week’s musings, reflections and observations about travel affiliate marketing… 1. I think that rail travel represents a fairly solid travel affiliate opportunity, particularly for European travel affiliates. Unlike the US, rail in Europe has always enjoyed a strong position within the European inter-modal travel/transportation system; that position continues to grow in both in terms […]
Travel Affiliates Should Follow American Travelers’ Wanderlust
The latest Harris Poll was just released, and it reveals that Americans are once again dreaming of traveling to far off lands. While these aspirations may be mere whimsy for some U.S. travelers, for others it’s an ambition that they are enthusiastically realizing. By understanding the American consumers’ innermost travel desires – and designing product […]